Remote Senior Retention Campaign Lead

Applied Labs

Northern (KY)

Hybrid

USD 115,000 - 125,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Vacation days 20 accrual

Paid sick leave 40 hours

Mental health days 3

HSA/FSA options

401(k) with company match

Remote-first with utility allowance

Employee product discounts

Wellness challenges & recognition

Job summary

MANSCAPED is seeking a Retention Campaign Manager to lead planning, execution, and optimization of global Email and SMS campaigns. You will translate business objectives into customer-centric programs that drive engagement, conversions, retention, and lifetime value.

This role manages calendars, strategies, briefs, and cross-functional deliverables to ensure timely, on-brand campaigns. The right candidate will own end-to-end execution, QA, and continuous optimization, partnering with Creative,

Qualifications

8+ years of experience in retention, CRM, email marketing, lifecycle marketing, or campaign management within an ecommerce or DTC environment.
Proven experience managing end-to-end marketing campaigns, including planning, cross-functional coordination, execution, QA, reporting, and optimization.
Strong understanding of email and SMS marketing best practices, customer lifecycle marketing, and retention strategies.
Experience coordinating calendars, briefs, timelines, and multiple initiatives in a fast-paced environment.

Responsibilities

Own and maintain the localized Email and SMS campaign calendar, translating global strategies into market-specific executions.
Lead end-to-end campaign execution from planning through launch, ensuring on-brand quality and timely delivery.
Coordinate cross-functional teams to meet objectives and ensure campaigns launch on time.
Partner with internal and external teams to ensure campaigns adhere to brand standards while delivering engaging experiences.
Manage asset development, translations, promotions, and approvals for launch readiness.
Own QA processes for copy, links, imagery, pricing, and dynamic content before deployment.
Support lifecycle and loyalty campaigns, including post-purchase, cross-sell, win-back, and subscriptions.
Coordinate A/B testing across Email and SMS; analyze results and recommend optimizations.
Monitor KPI performance and deliver actionable insights for future planning.
Develop personalized campaigns using customer data to drive engagement and lifetime value.