Remote Email Marketing Specialist

Insight Global; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Insight Global is seeking an AI-focused Email Marketing Specialist to drive audience engagement and pipeline through AI-powered campaigns. The role emphasizes Claude-based content creation, testing, and personalization, with a hands-on approach to experimentation and optimization.

The ideal candidate has 0–5 years of experience in email or digital marketing and is comfortable working with marketing automation, CRM, and analytics to scale campaigns and improve results.

Qualifications

• 0–5 years of experience in email marketing or related field.
• Hands-on experience using Claude for marketing or content creation.
• Experience developing and executing email marketing campaigns.
• Familiarity with marketing automation and CRM platforms.
• Understanding of A/B testing, segmentation, personalization, and campaign analytics.
• Strong writing, analytical, and communication skills.
• Self-starter who enjoys experimenting with AI and new marketing technologies.

Responsibilities

• Develop and execute email campaigns that drive engagement, leads, and pipeline.
• Use Claude to create and refine subject lines, email copy, CTAs, campaign concepts, and personalized messaging.
• Build repeatable Claude prompts and workflows to improve email production and campaign efficiency.
• Conduct A/B tests across subject lines, messaging, offers, and calls to action.
• Analyze open, click-through, conversion, and engagement data to optimize campaign performance.
• Support audience segmentation, nurture campaigns, and lifecycle marketing initiatives.
• Partner with sales and marketing teams to align email campaigns with demand-generation goals.
• Identify opportunities to automate and scale email marketing processes using AI.

Skills

Writing

Analytics

Communication

Tools

Claude

Job description

We seek an AI-focused Email Marketing Specialist to help drive audience engagement, lead generation, and sales opportunities through email marketing and AI-powered campaign development. This role will focus on using Claude to accelerate email content creation, personalization, testing, and campaign optimization. The ideal candidate is an early-career marketer who is comfortable experimenting with AI, analyzing campaign performance, and developing scalable email marketing workflows.

Key Responsibilities

• Develop and execute email campaigns that drive engagement, leads, and pipeline.
• Use Claude to create and refine subject lines, email copy, CTAs, campaign concepts, and personalized messaging.
• Build repeatable Claude prompts and workflows to improve email production and campaign efficiency.
• Conduct A/B tests across subject lines, messaging, offers, and calls to action.
• Analyze open, click-through, conversion, and engagement data to optimize campaign performance.
• Support audience segmentation, nurture campaigns, and lifecycle marketing initiatives.
• Partner with sales and marketing teams to align email campaigns with demand-generation goals.
• Identify opportunities to automate and scale email marketing processes using AI.

Qualifications

• 0–5 years of experience in email marketing, digital marketing, growth marketing, demand generation, or a related field.
• Hands-on experience using Claude for marketing or content creation.
• Experience developing and executing email marketing campaigns.
• Familiarity with marketing automation and CRM platforms.
• Understanding of A/B testing, segmentation, personalization, and campaign analytics.
• Strong writing, analytical, and communication skills.
• Self-starter who enjoys experimenting with AI and new marketing technologies.