Remote Email Growth & Lifecycle Strategist

Logoslabs; San Francisco (CA); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Learning opportunities

Great culture

2-month Sabbatical

Job summary

Fresh Prints is seeking an Email Content Marketing Manager who can craft compelling campaign emails and lifecycle flows for a college-age audience. You will own subject lines, copy, and CTAs, collaborate with brand and creative teams, and drive engagement through data-driven testing.

You'll optimize deliverability, monitor metrics, and report on performance, continually improving the program while maintaining a strong brand voice.

Qualifications

• 2–4 years of experience in email marketing, lifecycle marketing, or related writing roles.
• Hands-on experience with ESP/marketing automation platforms (Iterable, Klaviyo, HubSpot, Braze, or similar).
• Understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement.
• Ability to analyze email performance metrics and derive insights.
• Strong written communication with personality; consumer-focused writing.
• Experience writing for a consumer audience (B2C/DTC preferred).

Responsibilities

• Own campaign email content, including subject lines, preview text, headers, body, and CTAs.
• Collaborate with brand and creative teams on design and copy.
• Develop a campaign email content calendar aligned with the marketing calendar.
• Lead A/B testing on subject lines, content approaches, and CTAs.
• Write emails that resonate with a college-age audience.
• Own lifecycle email strategy: welcome series, post-purchase, cart/browse abandonment, re-engagement, win-back.
• Audit and improve the lifecycle program, identify gaps.
• Write and test improved lifecycle content.
• Build flows that feel like a conversation, not a drip sequence.
• Monitor deliverability metrics and maintain sender reputation.
• Report on performance and iterate based on data.

Skills

Email marketing

Lifecycle marketing

Copywriting

Data-driven

Tools

Iterable

Klaviyo

HubSpot

Braze

Job description

Fresh Prints is seeking an Email Content Marketing Manager who can craft compelling campaign emails and lifecycle flows for a college-age audience. You will own subject lines, copy, and CTAs, collaborate with brand and creative teams, and drive engagement through data-driven testing.

You'll optimize deliverability, monitor metrics, and report on performance, continually improving the program while maintaining a strong brand voice.