Remote-Eligible Senior Growth Marketing Leader

Pearl Companies; Idaho; Remote; USD 120,000 - 180,000; Full time

Job summary

Pearl Companies is seeking a Senior Manager, Growth Marketing to lead growth initiatives for Fount and other professional products. You will shape strategy, drive qualified pipeline, and partner with Sales, CS, Product, Analytics, and Finance to maximize revenue.

You will own demand generation, content development, landing-page experiments, and HubSpot automation, building a scalable growth operating system and data-driven decision making across teams.

Qualifications

• Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue.
• Advanced, hands-on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting.
• The ability to work across acquisition, content, conversion, lifecycle and automation, product marketing, and Sales enablement—and to execute priority work yourself in a lean environment.
• Strong analytical and commercial judgment. You can work with incomplete data and assess whether growth is producing valuable customers, not just more leads.
• Zero-to-one operating ability: you turn ambiguity into action, ship useful work quickly, learn from evidence, recover constructively when experiments fail, and influence Sales, CS, Product, Finance, Analytics, and business leaders without relying on formal authority.
• Clear, persuasive writing and communication, plus the judgment to make technically or commercially complex ideas useful to busy professionals.

Responsibilities

• Growth strategy and customer intelligence. Build a current view of the market, buyer, competitive alternatives, customer economics, objections, and serviceability constraints.
• Two-sided demand generation. Plan and operate the channel mix across paid search and social, organic and AI-answer visibility, partnerships, webinars and events, referrals, executive/ SME thought leadership, outbound support, and product-led acquisition.
• Content that acquires and educates. Create and distribute credible articles, guides, customer proof, case studies, webinars, lifecycle content, and practitioner education that help independent professionals understand the problem, take action, and succeed after they buy.
• Conversion and experimentation. Own landing pages, forms, conversion paths, tests, and CRO. Define the hypothesis, audience, budget, success threshold, and scale/iterate/stop rule before launch; move quickly while preserving the evidence needed to learn from small samples.
• HubSpot architecture and automation. Build and govern the acquisition lifecycle: data model, properties, segmentation, forms, enrichment, routing, scoring, nurture, reactivation, sequences, suppression, handoffs, dashboards, attribution, data quality, and change controls.
• Product marketing and Sales enablement. Turn customer evidence into category narratives, use cases, launch plans, packaging input, talk tracks, objection handling, proof, comparison assets, follow-up sequences, and campaign context that sellers actually use.
• Closed-loop growth analytics. Connect source and campaign data to qualified opportunity, confirmed first payment, repeat purchase or replenishment, and—working with Customer Success—retention and expansion.
• A reusable growth operating system. Maintain the roadmap, campaign calendar, budget and vendor recommendations, experiment log, reporting cadence, documentation, and playbooks. Personally ship priority work, use AI and automation aggressively, and enlist specialists when that is the fastest path to a high-quality result.

Skills

Growth marketing strategy

HubSpot expertise

Demand generation

Cross-functional collaboration

Data-driven decision making

Tools

HubSpot

CRM

Google Ads

LinkedIn Ads

Meta Ads

Job description

Pearl Companies is seeking a Senior Manager, Growth Marketing to lead growth initiatives for Fount and other professional products. You will shape strategy, drive qualified pipeline, and partner with Sales, CS, Product, Analytics, and Finance to maximize revenue.

You will own demand generation, content development, landing-page experiments, and HubSpot automation, building a scalable growth operating system and data-driven decision making across teams.