Growth Marketing Lead - B2B AI for Professionals

Content Creators; Northern (KY); À distance; USD 120 000 - 170 000; Plein temps

Résumé du poste

Pearl is seeking a Senior Manager, Growth Marketing to own growth methods across Fount and Pearl’s professional products. You will shape strategy, lead two‑sided demand generation, content, and CRO, and partner with Sales, CS, Product, Analytics, Finance and Legal.

This senior individual contributor role requires hands‑on execution, a data‑driven mindset, and the ability to build a reusable growth operating system that scales customer acquisition and revenue.

Qualifications

• Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue.
• Advanced, hands‑on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting.
• The ability to work across acquisition, content, conversion, lifecycle and automation, product marketing, and Sales enablement—and to execute priority work yourself in a lean environment.
• Strong analytical and commercial judgment. You can work with incomplete data and assess whether growth is producing valuable customers, not just more leads.
• Zero‑to‑one operating ability: you turn ambiguity into action, ship useful work quickly, learn from evidence, recover constructively when experiments fail, and influence Sales, CS, Product, Finance, Analytics, and business leaders without relying on formal authority.
• Clear, persuasive writing and communication, plus the judgment to make technically or commercially complex ideas useful to busy professionals.

Responsabilités

• Growth strategy and customer intelligence.
• Two-sided demand generation across paid search and social, organic and AI-answer visibility, partnerships, webinars and events, referrals, executive/SME thought leadership, outbound support, and product-led acquisition.
• Content that acquires and educates through credible articles, guides, customer proof, case studies, webinars, lifecycle content, and practitioner education.
• Conversion and experimentation on landing pages, forms, conversion paths, tests, and CRO.
• HubSpot architecture and automation for the acquisition lifecycle.
• Product marketing and Sales enablement with proofs, comparison assets, and campaign context that sellers actually use.
• Closed-loop growth analytics linking source data to qualified opportunity and revenue, and retention/expansion with CS.
• A reusable growth operating system with roadmap, calendar, budget, vendor recommendations, and playbooks.

Connaissances

Growth marketing

Demand generation

Analytics

Cross-functional

Lean execution

Written communication

Outils

HubSpot

CRM software

Description du poste

Pearl is seeking a Senior Manager, Growth Marketing to own growth methods across Fount and Pearl’s professional products. You will shape strategy, lead two‑sided demand generation, content, and CRO, and partner with Sales, CS, Product, Analytics, Finance and Legal.

This senior individual contributor role requires hands‑on execution, a data‑driven mindset, and the ability to build a reusable growth operating system that scales customer acquisition and revenue.