Remote Ecommerce Strategy & CRO Analyst

Huntington Bancshares, Inc.; Columbus (OH); Hybrid; USD 95,000 - 125,000; Full time

Job summary

Huntington Bancshares, Inc. is seeking an eCommerce Strategy Manager to drive CRO and website performance across Huntington's digital properties.

You will partner with marketing, product, analytics, UX, content, and development teams to translate insights into measurable experiments and conversions. Responsibilities include designing and analyzing A/B and multivariate tests with Adobe Target and Sitecore Personalize, maintaining testing roadmaps, and ensuring tagging and measurement.

Qualifications

• 3+ years of web optimization and CRO experience.
• Demonstrated ability to translate data into actionable recommendations.

Responsibilities

• Lead CRO program for Huntington's digital properties.
• Design and analyze A/B and multivariate tests.
• Collaborate with marketing, UX, content, product, and development teams.
• Develop testing roadmaps and measure impact on acquisition and conversion.

Skills

Web analytics interpretation

A/B testing mindset

Data-driven decisions

Agile collaboration

Education

Bachelor's degree

Tools

Adobe Target

Sitecore Personalize

Salesforce Marketing Cloud

Adobe Analytics

Job description

Huntington Bancshares, Inc. is seeking an eCommerce Strategy Manager to drive CRO and website performance across Huntington's digital properties.

You will partner with marketing, product, analytics, UX, content, and development teams to translate insights into measurable experiments and conversions. Responsibilities include designing and analyzing A/B and multivariate tests with Adobe Target and Sitecore Personalize, maintaining testing roadmaps, and ensuring tagging and measurement.