Data-Driven Ecommerce CRO Analyst

Huntington Bancshares, Inc.; Beachwood (OH); Sur place; USD 110 000 - 150 000; Plein temps

Résumé du poste

Huntington Bancshares, Inc. seeks an experienced Ecommerce Strategy Manager to drive CRO, website performance, and customer acquisition across Huntington's digital properties.

You will partner with marketing, product, analytics, UX, content, and development teams to prioritize and measure testing initiatives. Responsibilities include designing A/B and multivariate tests using Adobe Target/Sitecore Personalize, developing testing roadmaps, and ensuring accurate measurement via analytics tools.

Qualifications

• 3+ years of relevant Web content management and design experiences in Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud or similar applications.
• Bachelor's degree or equivalent required.

Responsabilités

• Support the ongoing optimization of Huntington.com and related digital experiences through a structured CRO program.
• Identify customer experience opportunities using web analytics, behavioral data, feedback, and industry best practices.
• Develop and maintain a testing roadmap focused on increasing acquisition, engagement, conversion, and customer satisfaction.
• Design, execute, and analyze A/B and multivariate tests using Adobe Target/Sitecore Personalize and other optimization tools.
• Partner with stakeholders to translate objectives into measurable testing hypotheses and optimization initiatives.
• Utilize analytics to identify friction points and opportunities for performance improvement.
• Collaborate with UX, marketing, content, product, and development teams to implement winning experiences.
• Develop and publish site content and landing pages to support testing and acquisition.
• Support digital marketing campaigns across SEO, SEM, Email, Social, Display, Affiliate, Direct Mail, and other channels.
• Develop new layouts using HTML/CSS to support experimentation and optimization.
• Develop, schedule, and send emails using SFMC.
• Ensure proper tagging, tracking, and measurement frameworks for accurate test reporting.
• Advocate for optimization, customer experience, experimentation, and data-driven decision making.
• Ensure compliance with brand, accessibility, and regulatory guidelines.

Connaissances

Web content management

A/B testing

Multivariate testing

Analytics

Cross-functional collaboration

Front-end optimization

SEO/SEM understanding

Formation

Bachelor's degree or equivalent

3+ years of web content/optimization experience

Outils

Adobe Target

Sitecore Personalize

Salesforce Marketing Cloud

Description du poste

Huntington Bancshares, Inc. seeks an experienced Ecommerce Strategy Manager to drive CRO, website performance, and customer acquisition across Huntington's digital properties.

You will partner with marketing, product, analytics, UX, content, and development teams to prioritize and measure testing initiatives. Responsibilities include designing A/B and multivariate tests using Adobe Target/Sitecore Personalize, developing testing roadmaps, and ensuring accurate measurement via analytics tools.