Remote DTC Brand Strategist: Growth & Strategy

My Amazon Guy; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

40 hours a week

Competitive salary base

Permanent work-from-home setup

EST time schedule

Professional development

Job summary

My Amazon Guy is seeking a DTC Brand Strategist to own client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. You will lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, LTV, and retention.

By turning insights into roadmaps, you will define brand positioning and differentiation. Collaborating with creatives and channel specialists, you will align budgets and campaigns to drive revenue, monitor performance, optimize

Qualifications

• 5+ years managing social ads for DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel campaign integration.
• CRO & A/B testing to boost conversions and landing page performance.
• Strong creative eye and copywriting ability for consumer engagement.
• Active Meta & TikTok Ad Certifications.
• Proven leader with cross-functional teams.

Responsibilities

• Own DTC performance across social, search, and retention channels, driving KPIs like ROAS, CAC, LTV, and retention.
• Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
• Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
• Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
• Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
• Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
• Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
• Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.

Skills

DTC marketing

Social ads

Meta Ads

TikTok Ads

Email marketing

CRO testing

Copywriting

Leadership

Analytics

Communication

Job description

My Amazon Guy is seeking a DTC Brand Strategist to own client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. You will lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, LTV, and retention.

By turning insights into roadmaps, you will define brand positioning and differentiation. Collaborating with creatives and channel specialists, you will align budgets and campaigns to drive revenue, monitor performance, optimize