Remote Director, Rural Health Activation (GA)

Sharecare, Inc.; Georgia; Remote; USD 130,000 - 200,000; Full time

Job summary

Sharecare, Inc. in Georgia seeks a Director of Rural Health Activation to lead Georgia campaigns for GREAT Health, translating AskMD positioning into rural county messaging that drives registrations and engagement.

You will own the Georgia message platform, manage local media, and lead hyperlocal activations while coordinating with hospital teams and ensuring HIPAA compliance across channels.

Qualifications

• Bachelor’s degree in marketing, communications, public health, or related field.
• 8+ years of marketing leadership experience with ownership of a campaign and media budget of $1 million or more.
• Experience launching place-based or multi-market consumer programs with local adoption.
• Georgia residency preferred, or willingness to travel extensively within Georgia.
• Experience with rural or low-broadband markets, with radio, print, and SMS as primary channels.
• Familiarity with HIPAA, de-identified reporting, and consumer health privacy requirements.

Responsibilities

• Develop and own the Georgia AskMD message platform and master creative toolkit, adapting national positioning for rural audiences and for each hospital market.
• Plan and deliver integrated campaigns across paid media and community channels in rural areas.
• Own the local media plan, including radio, print, social media, and digital channels."
• Deploy hyperlocal media and patient-facing materials in each hospital market to land before local launches.
• Build SMS, text, and CRM activation journeys where access is limited.
• Coordinate with agencies and vendors, manage budgets, and report channel attribution.

Skills

Marketing leadership

Channel attribution

Agency management

Stakeholder communication

Education

Bachelor's degree

Job description

Sharecare, Inc. in Georgia seeks a Director of Rural Health Activation to lead Georgia campaigns for GREAT Health, translating AskMD positioning into rural county messaging that drives registrations and engagement.

You will own the Georgia message platform, manage local media, and lead hyperlocal activations while coordinating with hospital teams and ensuring HIPAA compliance across channels.