Director, Rural Health Activation & Community Engagement

Sharecare Operating Company, Inc.; Georgia; Híbrido; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Sharecare, a digital health company, seeks a Director of Rural Health Activation to lead message platform, toolkit, and campaigns in Georgia's GREAT Health program. You translate AskMD positioning into rural Georgia campaigns that drive platform registration and engagement across counties.

Reporting to the Vice President of Rural Health Transformation, you will develop market strategy, vendor management, and a metrics dashboard. Experience in rural outreach and HIPAA compliance is essential.

Formación

• Bachelor’s degree in marketing, communications, public health, or related field.
• 8+ years of marketing leadership with campaign budgets of $1M+ or more.
• Experience launching place-based or multi-market consumer programs in Georgia.

Responsabilidades

• Develop Georgia AskMD message platform and master creative toolkit, adapting national positioning for rural audiences and hospital markets.
• Plan and deliver integrated campaigns aligned with prevention, screening, and enrollment windows.
• Own the paid and local media plan, focused on rural reach across radio, print, social, TV, digital, and search.
• Manage agencies, creative vendors, and media buyers, including scopes, budgets, and performance.
• Document campaign templates and channel benchmarks for replication in other Georgia markets and states.

Conocimientos

Integrated marketing leadership

Strategic thinking

Brand localization

Agency management

Cross-functional collaboration

Writing & presentation

Budget & timelines

Educación

Bachelor’s degree in marketing, communications, public health, or related field

Advanced degree preferred

Descripción del empleo

Sharecare, a digital health company, seeks a Director of Rural Health Activation to lead message platform, toolkit, and campaigns in Georgia's GREAT Health program. You translate AskMD positioning into rural Georgia campaigns that drive platform registration and engagement across counties.

Reporting to the Vice President of Rural Health Transformation, you will develop market strategy, vendor management, and a metrics dashboard. Experience in rural outreach and HIPAA compliance is essential.