Director, Rural Health Activation & Engagement

Sharecare; Atlanta (GA); Remote; USD 120,000 - 180,000; Full time

Job summary

Sharecare, a digital health company, seeks a Director of Rural Health Activation to lead messaging, creative, media, and community engagement for Georgia’s GREAT Health program. You will translateAskMD consumer positioning into rural Georgia campaigns to drive platform registration, engagement, and wellness activities across counties.

Reporting to the Vice President, Rural Health Transformation, you will build a comprehensive market strategy, toolkits, and a metrics dashboard, emphasizing

Qualifications

• Bachelor’s degree in marketing, communications, public health, or related field required; advanced degree preferred.
• 8+ years of marketing leadership with ownership of a $1M+ budget.
• Experience launching place-based or multi-market consumer programs.
• Georgia residency preferred, or willingness to travel within the state up to 20%.
• Experience with rural or low-broadband markets; radio, print, and SMS as primary channels preferred.
• Healthcare, public health, health plan, or provider marketing experience preferred.
• Familiarity with HIPAA, de-identified reporting, and consumer health privacy requirements.
• Experience with government-funded or public health campaigns preferred.

Responsibilities

• Develop and own the Georgia AskMD message platform and master creative toolkit, adapting national positioning for rural audiences and for each hospital market.
• Plan and deliver integrated campaigns, including prevention and screening, access and navigation, and seasonal health campaigns timed to open enrollment and preventive-care windows.
• Own the paid and local media plan, weighted to rural reach: local radio, community newspapers, social media, local cable and connected TV, streaming audio, geo-targeted digital, and paid search.
• Deploy hyperlocal media and patient-facing materials in each hospital market so that creative lands before local launch.
• Build SMS, text, and CRM activation journeys as a primary channel where broadband and smartphone access are limited.
• Direct which message is used in each county and how creative is adapted for faith, civic, agricultural, and employer networks.
• Maintain one consistent message architecture across paid, earned, hospital, field, and partner channels.
• Manage agencies, creative vendors, and media buyers, including scopes, budgets, and performance.
• Use testing and optimization budgets to reduce cost per registration, and report attribution by channel, including community-messenger versus paid-media lift.
• Ensure all consumer communications meet HIPAA, accessibility, plain-language, and Spanish-language requirements and CMS guidance.
• Support executive communications and public announcements with the Vice President.
• Document campaign templates and channel benchmarks for replication in other markets.

Skills

Leadership

Strategic thinking

Brand localization

Agency/vendor management

Cross-functional collaboration

Clear communication

Budget discipline

Education

Bachelor’s degree

Job description

Sharecare, a digital health company, seeks a Director of Rural Health Activation to lead messaging, creative, media, and community engagement for Georgia’s GREAT Health program. You will translateAskMD consumer positioning into rural Georgia campaigns to drive platform registration, engagement, and wellness activities across counties.

Reporting to the Vice President, Rural Health Transformation, you will build a comprehensive market strategy, toolkits, and a metrics dashboard, emphasizing