Director, U.S. Neurology Brand & HCP Strategy

Otsuka America Pharmaceutical Inc.; Montpelier (VT); À distance; USD 186 000 - 279 000; Plein temps

Avantages offerts par ce poste

Comprehensive medical, dental, vision

Résumé du poste

Otsuka America Pharmaceutical Inc. seeks a Director, U.S. Brand Strategy & HCP Engagement to lead the integrated brand plan and Branded HCP strategy.

You will shape pre-approval positioning, claims, and audience segmentation, and oversee branded launch assets for activation at approval. Post-approval, you will own branded HCP strategy, content, promotion, peer-to-peer programs, congresses, field tools, and omnichannel performance, updating messages as data and labeling evolve.

Qualifications

• 10–12 years in US pharmaceutical marketing, with launches and market access experience.
• Experience with branded HCP strategies and cross-functional leadership.
• MBA or relevant graduate degree preferred.

Responsabilités

• Lead development of brand positioning, launch narrative, and claims strategy across scenarios.
• Define HCP audiences and engagement strategies for specialists and clinicians.
• Direct agency-of-records and manage asset development through MLR review before approval.
• Develop digital experiences (websites, CRM) and field readiness tools ahead of deployment.
• Drive post-approval branded strategy, budgets, and cross-channel execution.

Connaissances

HCP marketing

Launch leadership

Strategic planning

Cross-functional leadership

Agency management

Data-driven decision making

Formation

MBA or relevant graduate degree

Outils

CRM platforms

Market research tools

Description du poste

Otsuka America Pharmaceutical Inc. seeks a Director, U.S. Brand Strategy & HCP Engagement to lead the integrated brand plan and Branded HCP strategy.

You will shape pre-approval positioning, claims, and audience segmentation, and oversee branded launch assets for activation at approval. Post-approval, you will own branded HCP strategy, content, promotion, peer-to-peer programs, congresses, field tools, and omnichannel performance, updating messages as data and labeling evolve.