Remote Director, Programmatic Marketing Enablement

International Justice Mission; Washington, Northern (District of Columbia, KY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

International Justice Mission seeks a Director of Programmatic Marketing Enablement to lead strategy for program-owned behavior-change campaigns. The role partners with Global Marketing, program teams, and field offices to translate objectives into audience-focused campaigns and measurable outcomes.

Hybrid work arrangement with Washington, DC area onsite days. The role emphasizes safeguarding, context sensitivity, and cross-functional leadership to build a scalable marketing capability across

Qualifications

• Bachelor’s degree in research/behavioral sciences/marketing or related field; master’s preferred.
• At least nine years in social and behavior change communication or related field, including leadership.

Responsibilities

• Define strategy, scope, and service model for programmatic marketing support.
• Lead pilot campaigns and develop integrated channel plans across mass, digital, and community media.
• Engage community leaders and trusted messengers to extend reach and credibility.
• Establish measurement framework: reach, comprehension, uptake, sentiment, engagement.

Skills

Behavior Change

Strategic Communications

Audience Research

Campaign Design

Measurement & Analytics

Education

Bachelor’s degree in related field

Master’s degree preferred

Tools

Media & Social Listening

Job description

International Justice Mission seeks a Director of Programmatic Marketing Enablement to lead strategy for program-owned behavior-change campaigns. The role partners with Global Marketing, program teams, and field offices to translate objectives into audience-focused campaigns and measurable outcomes.

Hybrid work arrangement with Washington, DC area onsite days. The role emphasizes safeguarding, context sensitivity, and cross-functional leadership to build a scalable marketing capability across