Director, Programmatic Marketing Enablement

ijm; United States; Hybrid; USD 140,000 - 190,000; Full time

Job summary

International Justice Mission (IJM) is seeking a Director, Programmatic Marketing Enablement to establish and lead a capability that accelerates programmatic outcomes across marketing, program delivery, advocacy, and justice-system influence.

The role combines strategy, field insights, and communications to influence audiences and decisions while ensuring safeguarding and compliance. Hybrid work applies in DC, with remote options for non-local candidates as noted in the posting.

Responsibilities

• Build the Programmatic Marketing Capability: Define strategy, scope, service model, standards for how Global Marketing supports program objectives
• Translate Program Objectives into Marketing & Communications Strategy: Partner with program leaders to determine where marketing can advance outcomes
• Lead Integrated Campaign Delivery: Pilot campaigns, develop channel plans, engage trusted messengers, manage public narrative risk
• Protect Program Integrity and Safeguarding: Ensure local context, safeguarding, legal, security, and brand compliance
• Measure Effectiveness and Build Learning: Define measures, baseline, learning plans, connect indicators to outcomes
• Build and Scale the Function: Set roadmap, recruit and develop a high-performing team, scale the capability

Job description

Who We Are

International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1,200 professionals are at work worldwide in over 30 offices. Together we are on a mission to rescue millions, protect half a billion, and make justice unstoppable.

We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve.

The Need

For over 25 years, IJM has pioneered the work to protect vulnerable people from violence. 9 out of 9 times in the last decade, IJM's Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations of people in poverty. As we grow to expand our impact to protect 500 million people from violence, we are seeking a Director, Programmatic Marketing Enablement to establish and lead the capability through which IJM's Global Marketing function advances programmatic outcomes. Working at the intersection of marketing, program delivery, advocacy, and justice-system influence, this leader will help program teams use strategic communication to influence the audiences, decisions, behaviors, and social norms that matter to their objectives.

This position is hybrid (onsite Tuesdays & Thursdays) if located in the Washington, DC area or remote for non-local candidates and reports to the Vice President, Global Insights and Growth. This role requires current authorization to work in the United States. Visa sponsorship is not available for this position, now or in the future.

Responsibilities

• Build the Programmatic Marketing Capability
  Define the strategy, scope, service model, and standards for how Global Marketing supports program-owned behavior-change and influence objectives;
  Assess existing work across IJM and build on field and program expertise rather than duplicating or displacing it;
  Establish a disciplined process for intake, sensitivity assessment, prioritization, staffing, roles/responsibilities framework, and delivery of programmatic marketing work; this should be in conjunction with Global Marketing's existing operations model;
• Translate Program Objectives into Marketing & Communications Strategy
  Partner with Global Program, advocacy, and field leaders early to determine where strategic marketing can advance program-defined outcomes;
  Translate those outcomes into focused communication strategies that define the priority audience, the desired change, the communication approach, and how effectiveness will be measured;
  Use research and local insight to understand what may motivate or prevent the intended audience from changing its knowledge, attitudes, decisions, or behavior;
  Develop audience-centered strategies that support behavior change, community influence, or decision-maker engagement, depending on the program objective;
• Lead Integrated Campaign Delivery
  Lead initial pilot campaigns from strategy through execution in partnership with Global Marketing capability experts;
  Develop integrated channel plans that reach priority audiences through the most effective mix of mass, digital, community, interpersonal, and partner-led communication;
  Engage trusted messengers such as journalists, faith leaders, and community leaders to strengthen the reach and credibility of priority efforts;
  Manage visibility and narrative risk by monitoring public response, addressing harmful or unintended narratives, and ensuring all public-facing communication follows Program direction and approved sensitivity levels;
• Protect Program Integrity and Safeguarding
  Ensure all work reflects local context, protects survivors and staff, and complies with IJM safeguarding, legal, security, consent, and brand requirements;
  Apply program-defined sensitivity and visibility classifications so confidential or protected work is never unintentionally amplified;
  Maintain clear review and approval pathways for factual accuracy, legal considerations, program strategy, calls to action, and safeguarding;
• Measure Effectiveness and Build Learning
  Define a measurement framework for programmatic marketing, including reach, comprehension, message uptake, sentiment, engagement, and appropriate behavioral or influence proxies;
  Partner with Program teams to connect communication indicators to program-owned outcome measures;
  Establish baselines and learning plans for priority efforts and use evidence to improve audience strategy, messaging, creative, channels, and partner selection;
• Build and Scale the Function
  Establish the roadmap, priorities, investment, and team structure needed to prove and scale the capability;
  Recruit/develop a high-performing team as the function grows, fostering a culture of rigor, humility, and service;
  Bring current best practices in behav