Director, Programmatic Marketing & Influence

International Justice Mission; Virginia (MN); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Comprehensive benefits

Commuter and parking benefits

Retirement options

Paid leave & holidays

Job summary

International Justice Mission (IJM) is hiring a Director, Programmatic Marketing Enablement to establish and lead the capability that advances programmatic outcomes across Global Marketing and field programs. The role blends marketing, program delivery, advocacy, and justice-system influence to shape strategic communications and behavior change.

The position is hybrid (onsite Tue/Thu for DC-area locations or remote for non-local candidates) and reports to the Vice President, Global Insights and

Qualifications

• Bachelor’s degree in research/behavioral sciences/market research, communications, international development, public affairs, marketing, or related field.
• At least nine years in social and behavior change communication, advocacy or public-affairs, including four years in a leadership role.
• Proven success delivering behavior-change or influence communication with measurable results.
• Experience in international, multicultural, field-based contexts with safeguarding awareness.
• Ability to build a new capability or cross-functional practice in a complex org.
• Deep expertise in social behavior change communication and related measurement.

Responsibilities

• Build the Programmatic Marketing Capability with strategy, scope, service model and standards.
• Translate program objectives into marketing and communications strategy with audience focus.
• Lead integrated campaign delivery across mass, digital, community, and partner channels.
• Protect program integrity, safeguarding, and brand requirements across all work.
• Foster partnerships across Global Marketing, Global Program, regional teams and field offices.
• Define a measurement framework for reach, comprehension, uptake, sentiment and engagement.
• Establish roadmap and team structure to scale the function.

Skills

Leadership experience

Behavior change communication

Advocacy

Communication skills

Education

Bachelor's degree

Master’s degree preferred

Job description

International Justice Mission (IJM) is hiring a Director, Programmatic Marketing Enablement to establish and lead the capability that advances programmatic outcomes across Global Marketing and field programs. The role blends marketing, program delivery, advocacy, and justice-system influence to shape strategic communications and behavior change.

The position is hybrid (onsite Tue/Thu for DC-area locations or remote for non-local candidates) and reports to the Vice President, Global Insights and