Head of Programmatic Marketing Enablement

International Justice Mission; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical/Dental/Vision benefits

Paid leave 23 days

Retirement options

Commuter benefits

Job summary

International Justice Mission (IJM) invites a Director, Programmatic Marketing Enablement to build and lead a new capability that links marketing to program outcomes. This role collaborates with Global Marketing, program teams, advocacy and field staff to shape behavior‑change communications and measurable impact.

The position is hybrid (on‑site 2 days, with remote options for non‑local candidates) and reports to the VP, Global Insights and Growth.

Qualifications

• Nine years of experience in social and behavior change communication, advocacy, or public‑affairs communication.
• Leadership experience overseeing cross‑functional teams in a complex organization.
• Experience with safeguarding, program integrity, and ethical communication practices.

Responsibilities

• Define strategy, scope, service model, and standards for programmatic marketing support.
• Lead pilot campaigns from strategy to execution with Global Marketing capability experts.
• Develop integrated channel plans to reach priority audiences across mass, digital, community, and partner channels.
• Build partnerships with field leaders to translate program objectives into audience‑centered communication strategies.
• Ensure safeguarding, accuracy, and adherence to program direction in all public communications.
• Measure reach, message uptake, sentiment, and engagement to drive learning and improvement.

Skills

Strategic marketing

Program management

Leadership

Cross-functional collaboration

Behavior change

Education

Bachelor’s degree in related field

Master’s degree preferred

Job description

International Justice Mission (IJM) invites a Director, Programmatic Marketing Enablement to build and lead a new capability that links marketing to program outcomes. This role collaborates with Global Marketing, program teams, advocacy and field staff to shape behavior‑change communications and measurable impact.

The position is hybrid (on‑site 2 days, with remote options for non‑local candidates) and reports to the VP, Global Insights and Growth.