Remote Director, Point-of-Care GTM & Growth

Optum; Eden Prairie (MN); Remote; USD 135,000 - 231,000; Full time

Job summary

Optum Insight is seeking a Director, Product Growth and Go-To-Market for Point of Care to shape strategy, positioning and market execution across the revenue cycle portfolio. You will translate insights into differentiated value propositions and drive adoption across facilities, professionals, and payers with cross-functional collaboration.

The role requires leadership experience, market-facing execution, and the ability to work remotely from anywhere in the U.S., with in-office four days weekly

Qualifications

• 3+ years of experience in product strategy, product growth, commercialization, go-to-market strategy or related commercial leadership role.
• 3+ years of people leadership experience with demonstrated ability to lead, develop and empower high-performing teams.
• Demonstrated experience developing and executing go-to-market strategies, including identifying market opportunities and translating them into actionable growth strategies.
• Demonstrated Point of Care Revenue Cycle expertise, with knowledge of facility and professional coding, CDI, charge capture, revenue integrity, analytics and automation.
• Experience developing market segmentation, ideal customer profiles, buyer personas, value propositions, competitive positioning and commercial strategies.
• Experience partnering with Product organizations to translate product capabilities and roadmap priorities into market-facing strategies.
• Experience operating within a large, complex, matrixed organization and driving outcomes across multiple stakeholder groups.
• Demonstrated ability to build cross-functional partnerships across Product, Sales, Marketing, Finance, Pricing, Contracting/Legal, Operations and Customer Success.
• Demonstrated executive communication and storytelling skills; ability to translate complex information into a clear commercial narrative.
• Ability and willingness to travel periodically to customer and Optum locations (approx. 25-40%).

Responsibilities

• Lead end-to-end go-to-market strategy and execution for Optum's Point of Care Revenue Cycle portfolio, aligning portfolio strategy, market opportunity, product roadmap and commercial priorities
• Develop differentiated market positioning and value propositions across facility and professional coding, CDI, charge capture, audit and compliance, analytics, AI-enabled automation and related revenue-integrity capabilities
• Define target markets, ideal customer profiles, buyer personas, priority use cases and sales motions, translating market and customer insights into actionable growth opportunities
• Develop commercialization and launch strategies for new and evolving capabilities, including clear measures of success and plans to support adoption and scale
• Identify portfolio expansion, bundling, cross-sell and upsell opportunities that create broader customer value and increase commercial impact
• Partner with Product leadership to translate market insights into roadmap priorities and actionable commercial strategies
• Equip Sales and client-facing teams to position the portfolio through messaging, value propositions, demonstrations, and enablement materials
• Collaborate across Product, Sales, Marketing, Growth, Finance, Pricing, Contracting, Legal, Operations, Implementation and Customer Success to accelerate execution
• Drive adoption and expansion across the installed base, using feedback and market signals to refine GTM priorities
• Monitor market performance and outcomes, establishing measures of success and course-correct as needed
• Represent the voice of the market and customer to inform portfolio strategy and investment decisions
• Support strategic customer engagements and articulate the executive-level value story
• Provide strategic direction to the Point of Care GTM team and develop talent

Skills

Product strategy

People leadership

Go-to-market strategy

Revenue cycle expertise

Market segmentation

Cross-functional collaboration

Executive communication

Strategic storytelling

Travel willingness

Job description

Optum Insight is seeking a Director, Product Growth and Go-To-Market for Point of Care to shape strategy, positioning and market execution across the revenue cycle portfolio. You will translate insights into differentiated value propositions and drive adoption across facilities, professionals, and payers with cross-functional collaboration.

The role requires leadership experience, market-facing execution, and the ability to work remotely from anywhere in the U.S., with in-office four days weekly