Director, Brand & Content Strategy

American Society of Clinical Oncology, Inc.; Alexandria (VA); Hybrid; USD 142,500 - 165,000; Full time

Benefits offered by this job

Hybrid work environment

Open leave policy

Paid family leave

13 paid holidays per year

401(k) with employer contribution

Job summary

American Society of Clinical Oncology (ASCO) seeks a Director of Content Strategy and Brand Management to lead unified storytelling across channels. You will steward brand governance, drive scalable content operations, and partner with IT and editorial teams to maintain high-impact, compliant communications for ASCO and Conquer Cancer.

You will oversee a hybrid work environment in Alexandria, VA, guiding a high-performing team and shaping outcomes that advance ASCO’s mission in cancer care.

Qualifications

• Minimal 10–12 years leading brand/content teams, with 5+ in senior roles.
• Experience leading multi-channel storytelling campaigns for complex organizations.
• Healthcare or medical society experience; ability to translate science for broad audiences.
• Proven supervisory experience and budget/agency management.

Responsibilities

• Drive an integrated, channel-agnostic digital storytelling strategy for ASCO and Conquer Cancer.
• Collaborate with digital channel leads and enterprise teams on content distribution and performance.
• Govern content workflows, approvals, and brand consistency across properties.
• Oversee DAMS architecture with IT and ensure copyright/compliance standards.
• Lead editorial and visual governance audits and ensure timely delivery at scale.
• Manage staff brand portal, templates, and internal training on brand and content best practices.

Skills

Content strategy

Brand management

Storytelling

Multi-channel campaigns

Leadership

Healthcare marketing

Education

Bachelor’s degree in Marketing or related field

Job description

American Society of Clinical Oncology (ASCO) seeks a Director of Content Strategy and Brand Management to lead unified storytelling across channels. You will steward brand governance, drive scalable content operations, and partner with IT and editorial teams to maintain high-impact, compliant communications for ASCO and Conquer Cancer.

You will oversee a hybrid work environment in Alexandria, VA, guiding a high-performing team and shaping outcomes that advance ASCO’s mission in cancer care.