Remote Director of Integrated Marketing & ABM

Creyos; Charlotte (NC); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical benefits

Career growth

Holiday break

Job summary

Creyos, a growth-stage HealthTech SaaS company, seeks a Director of Integrated Marketing to own enterprise ABM programs and demand generation across SMB and enterprise audiences. You will partner with the CMO, Sales, and Revenue Operations to craft memorable messaging and orchestrate multi-channel campaigns that move opportunities through long buying cycles.

You'll lead a cross-functional marketing team, coach marketers, and implement repeatable processes that accelerate growth while aligning

Qualifications

• 8+ years of progressive B2B marketing experience in SaaS/HealthTech
• 4+ years leading teams or cross-functional programs
• Proven ABM and enterprise marketing experience
• Ability to connect ABM with pipeline and revenue
• Experience with long, complex sales cycles
• Strong integrated campaign development and PM across channels

Responsibilities

• Lead enterprise and ABM strategy with CMO, Sales, and Revenue Ops
• Develop a tiered ABM model — one-to-one, one-to-few, one-to-many
• Create repeatable account plays with measurable success
• Lead demand gen and field marketing and coach team members
• Set priorities and performance expectations
• Introduce coaching frameworks for high-quality campaigns
• Own campaign calendar and planning cadence
• Report on SMB and enterprise performance and pipeline
• Partner with Revenue Operations for attribution improvements
• Elevate messaging with the CMO and provide actionable feedback

Job description

Creyos, a growth-stage HealthTech SaaS company, seeks a Director of Integrated Marketing to own enterprise ABM programs and demand generation across SMB and enterprise audiences. You will partner with the CMO, Sales, and Revenue Operations to craft memorable messaging and orchestrate multi-channel campaigns that move opportunities through long buying cycles.

You'll lead a cross-functional marketing team, coach marketers, and implement repeatable processes that accelerate growth while aligning