Director, Integrated Marketing & ABM — Remote

Creyos; United States; À distance; USD 150 000 - 230 000; Plein temps

Avantages offerts par ce poste

Comprehensive benefits (medical,  d/d,

Career growth opportunities

Company-wide break and extra holidays

Résumé du poste

Creyos, a leader in HealthTech, seeks a Director of Integrated Marketing to drive enterprise marketing and ABM programs across SMB and enterprise segments from strategy to execution. You will lead cross-functional teams, shape messaging, and own integrated campaigns that accelerate pipeline and revenue while collaborating closely with Sales and Revenue Ops.

You’ll build scalable processes in a growth-stage environment, mentor marketers, and refine targeting and attribution.

Qualifications

• 8+ years of progressive B2B marketing experience in high-growth SaaS/HealthTech.
• 4+ years leading teams or cross-functional programs.
• Proven success building enterprise and ABM programs across one-to-one, one-to-few, one-to-many motions.
• Experience connecting ABM activity to pipeline, revenue, or expansion.
• Experience marketing to enterprise buying committees through long, complex sales cycles.
• Strong integrated campaign development and project management across channels.
• Exceptional messaging, writing, editing, and presentation skills.
• Close collaboration history with Sales, Account Management, and Revenue Operations.

Responsabilités

• Lead enterprise marketing and ABM strategy with executives and revenue teams.
• Develop a tiered ABM model for strategic accounts, clusters, and broad segments.
• Create repeatable account plays activated by Sales and Marketing with measurable progress.
• Coach and develop demand generation and field marketing teams; set priorities and expectations.
• Lead end-to-end campaigns from objective to optimization; write briefs for alignment.
• Partner with teams on lifecycle programs to drive engagement, renewal, advocacy, and expansion.
• Shape messaging and creative direction to emphasize customer problems and outcomes.
• Own campaign calendar, planning cadence, and post-campaign reviews; drive data-driven improvements.

Connaissances

Enterprise marketing

ABM programs

Team leadership

Campaign management

Messaging & copy

Multi-channel

Sales alignment

MarTech familiarity

Outils

Salesforce

HubSpot

Google Analytics

Description du poste

Creyos, a leader in HealthTech, seeks a Director of Integrated Marketing to drive enterprise marketing and ABM programs across SMB and enterprise segments from strategy to execution. You will lead cross-functional teams, shape messaging, and own integrated campaigns that accelerate pipeline and revenue while collaborating closely with Sales and Revenue Ops.

You’ll build scalable processes in a growth-stage environment, mentor marketers, and refine targeting and attribution.