Remote Director, DTC Web Marketing & Retention

Nordic Naturals; Watsonville (CA); Hybrid; USD 165,000 - 188,000; Full time

Job summary

Nordic Naturals is seeking a Director of Web Marketing & Retention to lead planning, execution, and optimization of our global web properties, including email marketing and CRM management. You will shape strategies that drive consumer experience and loyalty across direct-to-consumer channels.

You will collaborate with IT, Brand, and Performance teams to align campaigns with brand guidelines, optimize the consumer journey, and grow lifetime value.

Qualifications

• 8+ years of marketing, strategy, consulting, e-commerce, and/or business development experience.
• 3+ years of direct leadership experience.
• Deep understanding of UX best practices, web content strategy, & digital merchandising.
• Strong knowledge of SEO principles & web analytics tools.
• Experience with marketing technology and channels, focused on digital email, website, search, mobile app, and affiliate; DTC platforms.
• Data-driven analytical experience to build a business case and e-commerce plan.
• Experience developing marketing strategy in a subscription business.
• Experience with Google Ads and Social Media platforms.
• Experience with Klaviyo and Shopify.

Responsibilities

• Develop and execute the overall web marketing strategy aligned with business goals.
• Own the web role in the consumer journey from awareness to advocacy.
• Collaborate with internal/external partners to achieve cohesive campaigns (Performance Marketing, Brand Marketing, Creative, IT).
• Optimize plans and performance based on KPIs.

Skills

Marketing strategy

Leadership

UX best practices

SEO & analytics

Email & CRM

Analytics/data-driven

Subscription marketing

Paid marketing

Klaviyo/Shopify

Tools

Klaviyo

Shopify

Google Ads

Job description

Nordic Naturals is seeking a Director of Web Marketing & Retention to lead planning, execution, and optimization of our global web properties, including email marketing and CRM management. You will shape strategies that drive consumer experience and loyalty across direct-to-consumer channels.

You will collaborate with IT, Brand, and Performance teams to align campaigns with brand guidelines, optimize the consumer journey, and grow lifetime value.