Remote Director, Data & Marketing Tech

Brightline Trains LLC; Miami, Northern (FL, KY); Hybrid; USD 230,000 - 280,000; Full time

Job summary

Brightline Trains LLC is seeking a Director of Data and Marketing Technologies in Florida (remote). You will lead Brightline’s Data Engineering, Analytics, and Marketing Technology functions to translate strategy into data-driven products and customer experiences.

The role oversees data platforms, analytics, marketing tech stack, and governance, partnering with Commercial, Marketing, IT, and Finance to align priorities and drive revenue, ridership, and customer satisfaction.

Qualifications

• Bachelor's degree in a relevant discipline and 10+ years of related experience required.
• Experience leading data/analytics and marketing technology in a complex organization.
• Hands-on familiarity with a modern marketing technology stack and data governance practices.
• Strong business acumen and ability to partner with Digital and business units.

Responsibilities

• Lead enterprise data and analytics architecture across platforms, pipelines, and analytics.
• Own strategy, integration, and optimization of the marketing technology stack including CDP and email platforms.
• Serve as connective leader between data and Marketing/Growth and establish SLAs & attribution frameworks.
• Lead cross-functional enterprise-wide strategies and align roadmaps with partners.
• Expand offerings to drive value from data assets and enable business innovation.
• Oversee data privacy tooling and compliant data activation.
• Develop talent and build high-performing teams across data engineering and marketing tech.

Skills

Leadership

Data analytics

Cross-functional collaboration

Data governance

Strategic thinking

Communication

Education

Bachelor's degree in a relevant discipline

Advanced degree preferred

Tools

Adobe Journey Optimizer

Job description

Brightline Trains LLC is seeking a Director of Data and Marketing Technologies in Florida (remote). You will lead Brightline’s Data Engineering, Analytics, and Marketing Technology functions to translate strategy into data-driven products and customer experiences.

The role oversees data platforms, analytics, marketing tech stack, and governance, partnering with Commercial, Marketing, IT, and Finance to align priorities and drive revenue, ridership, and customer satisfaction.