Director, DTC Marketing & Growth Strategy

IRhythm Technologies Inc.; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

iRhythm is seeking a Director, Consumer Marketing & Strategy to define and advance direct-to-consumer marketing, shaping growth and engagement across patient journeys. This senior leader will align consumer insights with commercial priorities to drive awareness and education globally.

Reporting to the VP, Global Marketing and Commercial Strategy, you will convene cross-functional teams and agency partners to implement high-impact programs in a compliant, patient-centered manner as the

Responsibilities

• Own and evolve the DTC marketing strategy and multiyear roadmap across prioritized disease states and audiences.
• Define consumer segmentation, journeys, value propositions, messaging and channel roles.
• Lead annual and ongoing planning for consumer marketing, including investments and resource needs.
• Partner with Commercial Strategy, Product Marketing, Market Access and Sales on growth opportunities.
• Develop strategic hypotheses, business cases integrating market dynamics and care pathways.
• Bring consumer perspective into strategic and go-to-market discussions and investments.
• Shape a long-term enterprise consumer strategy with evolving governance.
• Provide strategic leadership for compliant omnichannel campaigns to build awareness and engagement.

Job description

iRhythm is seeking a Director, Consumer Marketing & Strategy to define and advance direct-to-consumer marketing, shaping growth and engagement across patient journeys. This senior leader will align consumer insights with commercial priorities to drive awareness and education globally.

Reporting to the VP, Global Marketing and Commercial Strategy, you will convene cross-functional teams and agency partners to implement high-impact programs in a compliant, patient-centered manner as the