Remote Director, B2B Marketing & Demand Gen (Series A)

HirexHire, Inc.; Lincoln (NE); A distancia; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

HirexHire, Inc. is helping a fast-growing SaaS client scale its demand generation by owning inbound programs and optimizing the funnel from form fills to revenue.

The Director will lead HubSpot, paid acquisition, and multi-channel attribution, partnering with Sales to drive qualified pipeline and ARR. Ideal candidates bring 5+ years in B2B growth marketing, hands-on HubSpot expertise, and a track record of aligning marketing with revenue goals in a dynamic Series A environment.

Formación

• 5+ years in B2B demand generation, growth marketing, marketing operations, or a related function, with demonstrated ownership of pipeline or revenue targets.
• Hands-on HubSpot experience, including building forms, workflows, reporting, attribution, and marketing automation without relying primarily on an agency.
• Direct experience managing paid search and LinkedIn campaigns, including budget management and optimization against performance targets.
• Proven ability to build and execute a demand generation strategy with clear goals tied to qualified leads, pipeline, and revenue.
• Strong analytical skills with the ability to interpret funnel performance, identify conversion opportunities, and make data-driven decisions.
• Experience partnering closely with Sales to improve lead quality, marketing-to-sales conversion, and marketing-sourced revenue attribution.
• Self-directed leadership style with the ability to establish priorities, bring a clear point of view, and operate effectively in a hands-on environment.
• Experience marketing to complex B2B buying groups or multiple stakeholder audiences is preferred.
• Experience with trade shows, conferences, transportation, trucking, HR, compliance, or related technology markets is a plus.

Responsabilidades

• Own the strategy and execution for inbound demand generation programs designed to increase qualified form fills and marketing-sourced pipeline.
• Own and operate HubSpot, including forms, workflows, attribution reporting, and other marketing automation needs.
• Manage paid acquisition programs across paid search and LinkedIn, including budget allocation and performance against cost-per-form-fill targets.
• Build and maintain marketing-sourced revenue attribution in partnership with Sales, with clear visibility into closed-won ARR.
• Analyze the marketing funnel and improve conversion from inbound form fill through held meeting and ultimately revenue.
• Establish demand generation priorities, develop the marketing plan, and proactively identify opportunities to improve performance.
• Partner closely with Sales to align on lead quality, pipeline goals, attribution, and opportunities to improve conversion.
• Track and communicate performance against short- and long-term KPIs, including form fills, marketing-sourced ARR, and funnel conversion rates.
• Evaluate the effectiveness of campaigns, channels, and programs and use performance data to inform future investment and strategy.

Conocimientos

B2B demand generation

HubSpot expertise

Paid acquisition

Marketing operations

Analytics

Herramientas

HubSpot

Google Analytics

LinkedIn Ads

Paid Search

Descripción del empleo

HirexHire, Inc. is helping a fast-growing SaaS client scale its demand generation by owning inbound programs and optimizing the funnel from form fills to revenue.

The Director will lead HubSpot, paid acquisition, and multi-channel attribution, partnering with Sales to drive qualified pipeline and ARR. Ideal candidates bring 5+ years in B2B growth marketing, hands-on HubSpot expertise, and a track record of aligning marketing with revenue goals in a dynamic Series A environment.