Digital Marketing Strategist, EMS

EducationDynamics, LLC; Lenexa (KS); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401K Plan

Remote work or flexible schedules

Unlimited PTO

Training and growth opportunities

Job summary

EducationDynamics, LLC is seeking a Digital Marketing Strategist to expand your PPC, paid social and retargeting campaigns. You will optimize paid media across channels and collaborate with client teams to drive enrollment growth for partner institutions.

Ideal candidates have 1+ years of PPC/SEM experience, Google/Microsoft Ads certs, strong Excel and MS Office skills, and a data-driven mindset to improve ROI across campaigns.

Qualifications

• Bachelors degree in marketing, communications, analytics or related field.
• 1+ years of PPC/SEM campaign management experience.
• Google Ads or Microsoft Ads certification preferred.
• Proficiency with Excel for trend analysis (pivot, vlookup).
• Strong MS Office skills including Word and PowerPoint.

Responsibilities

• Create, execute and manage digital marketing strategies to drive traffic and conversions on websites and landing pages.
• Test and optimize performance across PPC, paid social, retargeting and display campaigns.
• Collaborate with Account Managers and Digital Media leadership; plan and measure results.
• Analyze data to uncover trends and opportunities to improve ROI.
• Run tests on ad creative, landing pages, new vendors to maximize results.
• Identify opportunities to grow client ROI and present them to clients.
• Manage vendor relationships to optimize budgets and performance.
• Participate in client calls discussing performance and actionable plans.
• Provide cross-channel insights by coordinating across teams.

Skills

PPC / SEM

Paid search

Paid social

Display advertising

Excel pivot tables

MS Office

Data-driven decisions

Education

Bachelors Degree in Marketing / Analytics

Tools

Google Ads

Microsoft Ads

Marin

DoubleClick Search

Kenshoo/Skai

Job description

(Salary range: $60,000 - $70,000/annually)

Who You Are

Searching for an exciting way to expand your digital marketing career? The Digital Marketing Strategist role at EducationDynamics is your chance to transform the future of higher education marketing. You'll be at the forefront of developing and optimizing paid media campaigns across various channels, including PPC, paid social and retargeting/display. Your strategic vision will directly influence how prospective students discover and engage with our partner institutions, ultimately driving enrollment growth and transforming lives.

This isn't just another marketing job; it's an opportunity to be part of a collaborative and innovative team that thrives on data-driven decision-making. You'll have access to cutting‑edge tools and the support of dedicated colleagues as you craft strategies that push the boundaries of higher education marketing. Our flexible work environment ensures you have the freedom to manage your schedule while making a real difference in the industry. Join us at EducationDynamics and let's transform higher education together.

Abilities We Seek

• Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages
• Test and improve performance to best suit client goals with a combination of PPC/paid search, paid social, retargeting, and display media campaigns
• Work hand in hand with Account Managers & Digital Media leadership to come up with ideas, carry out plans, and then measure the results
• Dig deep into the data to uncover trends/shifts in the landscape and potential opportunities to improve performance & ROI
• Put different elements to the test – run trials on your ad creative, landing page designs, beta opportunities, new vendors and other campaign elements to maximize results
• Identify and present new opportunities/areas of growth to clients that will improve their digital marketing ROI
• Manage relationships with multiple vendors, working closely to improve budget and performance
• Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
• Give clients a more complete view of their digital activities by collaborating across channels with other teams and making sure they understand each component's role in the big picture of their digital footprint

About EducationDynamics

EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. We specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 U.S. colleges with a focus on adult online education.

Requirements

What You Offer

Educational Requirements and Background

• Bachelor’s Degree in Marketing, Communication, or Analytics or similar field or comparable work experience is required

Required Skills

• 1+ years of experience in managing pay-per-click (PPC)/search engine marketing (SEM) campaigns
• Experience with paid search, paid social, display, or other digital media channels
• Google Ads, Microsoft Ads, or related certification
• Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.
• In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)

Preferred Skills

• Google Analytics, Facebook Blueprint, or related certification
• Experience with 3rd party management tools, such as Marin, DoubleClick Search, or Kenshoo/Skai
• An understanding of the Higher Education and Post-Secondary Education sector

What We Offer

Our Core Values

Working Together

We value the people we work with and genuinely enjoy the work we do together.

Working with Standards

We hold ourselves to high standards.

Driving Great Outcomes

We focus on achieving results and making a real impact.

Our Commitment to Advancement

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.

Other advantages to working at EDDY

• Medical, dental and vision coverage
• 401K Plan
• Remote work or flexible schedules
• Unlimited Paid Time Off (PTO)
• Training and growth opportunities

Physical Factors

Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.