Remote Digital Marketing Specialist — SEO/SEM & Content

Berry Virtual | MedVirtual | AI Virtual; Puerto Rico; Remoto; USD 34.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Permanent remote work setup

Competitive starting rate paid in USD

Internet Allowance

HMO insurance (PH)

Retirement Fund

Paid US holidays

Paid Vacation and Sick Leaves

Descrizione del lavoro

Berry Virtual seeks a Digital Marketing Specialist to drive content, campaigns, and optimization for professional services clients. You’ll analyze websites, manage SEO/SEM, and craft messaging that aligns with client goals, budgets, and KPIs.

You will build and edit pages in WordPress or Squarespace, follow brand guidelines, and report on traffic, rankings, and conversions. Strong writing, analytics, and familiarity with ads platforms are essential.

Competenze

• 2+ years SEO/SEM experience with real businesses.
• Hands-on WordPress and Squarespace experience.
• Strong copywriting for web pages, ads, and meta content.
• Familiarity with Google Ads and Google Analytics 4.
• Working knowledge of HTML structure.
• Experience with SEO tools (Ahrefs, Semrush, Moz, Screaming Frog, Data Studio).

Mansioni

• Analyze client websites, traffic, ad accounts, and competitors.
• Build digital marketing strategies that fit client budgets and goals.
• Recommend channel mix, messaging, and KPIs.
• Adjust strategies based on performance data.
• Build and edit pages on WordPress and Squarespace.
• Follow design systems and brand guidelines.
• Keep on-page SEO clean and structured.
• Run keyword research and competitive analysis.
• Write and implement white-hat SEO (titles, meta, headings, internal linking, schema).
• Plan and author content based on search intent and ranking opportunities.
• Run regular technical SEO checks and fix issues.
• Track rankings, traffic, conversions, and report changes.
• Build and launch paid search campaigns and manage spend.
• Optimize bids, keywords, negatives, ad copy, and landing pages.
• Report on CPL, ROAS, and other metrics.

Conoscenze

SEO/SEM strategy

Content writing

Campaign management

Analytics

Copywriting

HTML basics

Strumenti

WordPress

Squarespace

Google Ads

Google Analytics 4

Ahrefs

Semrush

Moz

Screaming Frog

Data Studio

Descrizione del lavoro

Berry Virtual seeks a Digital Marketing Specialist to drive content, campaigns, and optimization for professional services clients. You’ll analyze websites, manage SEO/SEM, and craft messaging that aligns with client goals, budgets, and KPIs.

You will build and edit pages in WordPress or Squarespace, follow brand guidelines, and report on traffic, rankings, and conversions. Strong writing, analytics, and familiarity with ads platforms are essential.