Brand Manager - FMCG (Remote)

Placements24; United States; Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Remote work stipend

Flexible hours

Online learning resources

Professional development

Job summary

Placements24 is seeking a strategic Brand Manager to drive FMCG brand initiatives in a fully remote role. You will shape brand strategy, manage campaigns, and leverage market insights to grow share and loyalty across channels.

The role requires strong analytics, cross-functional collaboration, and the ability to work autonomously with remote teams across disciplines.

Qualifications

• Experience as Brand Manager in FMCG.
• Proven track record of brand strategy and campaigns.
• Strong analytical and communication skills.
• Ability to work remotely and manage multiple projects.

Responsibilities

• Develop integrated marketing plans to build brand awareness, market share, and loyalty.
• Conduct market research and consumer insights analysis to identify trends and opportunities.
• Manage brand budgets, advertising campaigns, and promotions across media.
• Collaborate with product development, sales, and creative teams to ensure consistency.
• Monitor brand performance metrics and provide optimization recommendations.
• Lead new product launches and packaging from a brand perspective.

Skills

Brand management

Marketing analytics

Campaign management

Cross-functional collaboration

Remote work

Education

Bachelor's in Marketing/Business

Tools

Google Analytics

CRM systems

Job description

About the Role

Our client is seeking an innovative and strategic Brand Manager to spearhead brand initiatives within the FMCG sector. This is a fully remote position, offering the flexibility to work from anywhere while driving brand growth and market presence for our client's portfolio. You will be responsible for developing and executing comprehensive brand strategies, managing marketing campaigns, and ensuring consistent brand messaging across all channels. The ideal candidate possesses a deep understanding of the FMCG market, strong analytical skills, and a passion for building impactful brands that resonate with consumers, working autonomously and collaboratively with remote teams across various disciplines.

Key Responsibilities

• Develop and implement integrated marketing plans to build brand awareness, market share, and customer loyalty.
• Conduct market research and consumer insights analysis to identify trends, opportunities, and potential threats.
• Manage brand budgets, advertising campaigns, and promotional activities across digital and traditional media.
• Collaborate with cross-functional teams, including product development, sales, and creative agencies, to ensure brand consistency and effective execution.
• Monitor brand performance metrics, analyze results, and provide recommendations for optimization.
• Lead the development of new product launches and packaging innovations from a brand perspective.

Requirements

• Proven experience as a Brand Manager or in a similar marketing role within the FMCG industry.
• Demonstrated success in developing and executing successful brand strategies and campaigns.
• Strong understanding of marketing principles, consumer behavior, and digital marketing channels.
• Excellent analytical, communication, and presentation skills, with the ability to influence stakeholders.
• Proficiency in market research tools and marketing analytics platforms.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary commensurate with experience and a remote work stipend.
• Opportunity to shape and lead brands for a growing FMCG company.
• Flexible working hours and the freedom to manage your own schedule.
• Access to online learning resources and professional development opportunities.
• Contribution to a positive and collaborative remote team culture.