Remote Digital Marketing Manager — Demand Gen & Campaigns

Points Of Light; Washington (District of Columbia); Remote; USD 55,000 - 60,000; Full time

Job summary

Points of Light in the United States is seeking a Manager, Digital Marketing to lead integrated digital campaigns and demand generation. This remote-friendly role focuses on email, marketing automation, SEO/website optimization, and paid media collaboration to drive measurable outcomes.

You will own campaign processes, define success metrics, and partner with stakeholders to turn priorities into performance.

Qualifications

• Bachelor’s degree or equivalent experience in marketing or digital technologies.
• 4-6 years of relevant digital marketing experience.
• Hands-on experience with Salesforce Marketing Cloud and WordPress.

Responsibilities

• Lead integrated digital marketing and demand generation campaigns.
• Manage emails, landing pages, and marketing automation in Salesforce and WordPress.
• Collaborate with agencies on paid media across LinkedIn, Meta, and Google.
• Define metrics and provide monthly performance updates.

Skills

Digital marketing

Data-driven mindset

Cross-functional collaboration

Project management

Education

Bachelor’s degree or related experience in marketing/digital technologies

Tools

Salesforce Marketing Cloud

WordPress

Job description

Points of Light in the United States is seeking a Manager, Digital Marketing to lead integrated digital campaigns and demand generation. This remote-friendly role focuses on email, marketing automation, SEO/website optimization, and paid media collaboration to drive measurable outcomes.

You will own campaign processes, define success metrics, and partner with stakeholders to turn priorities into performance.