Remote Digital Marketing & Tech Leader

AACN (American Association of Critical-Care Nurses); United States; Hybrid; USD 128,000 - 142,000; Full time

Benefits offered by this job

Flexible work arrangements

Comprehensive benefits package

Job summary

AACN invites applications for a Digital Marketing Manager to lead integrated marketing, marketing technology, and operations from our hybrid Aliso Viejo, CA national office, with some travel as needed.

You will guide teams across email, web, CRM, analytics, and automation, partnering with IT and business leaders to deliver cohesive customer experiences and measurable results that advance AACN's mission to support critical-care nurses and the patients they serve.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Information Systems, or related field.
• At least 7 years of progressively responsible experience in digital marketing, marketing technology, marketing operations, or a related field, including management experience.
• Experience developing and executing integrated digital marketing plans and initiatives across web, email, marketing automation, and other digital channels.
• Experience leading marketing technology initiatives and collaborating with Information Technology to implement and optimize digital platforms.
• Experience managing complex marketing projects, improving operational processes, and using digital analytics and customer insights to drive informed decision-making.

Responsibilities

• Translate established digital marketing priorities into plans and initiatives that support audience engagement, optimize the customer journey, and support organizational and business objectives.
• Lead, coach, and develop the digital marketing team by establishing clear expectations, providing ongoing feedback, managing performance, and fostering a collaborative, customer-focused culture.
• Develop and implement digital marketing plans and initiatives that align with organizational priorities, marketing strategies, business objectives, and leadership direction across email, web, marketing technology, and other digital channels.
• Oversee website and email marketing plans and execution to ensure digital experiences support audience engagement, business goals, and integrated marketing campaigns.
• Lead email marketing planning and scheduling, ensuring communications are appropriately prioritized and coordinated across business areas and aligned with organizational messaging, customer needs, and campaign objectives.
• Evaluate and optimize the end-to-end customer journey across digital channels, identifying opportunities to improve user experience, engagement, conversion, retention, and overall customer satisfaction.

Skills

Leadership

Integrated digital marketing plans

User experience / conversion

Marketing technology / CRM / analytics

Cross-functional collaboration

Communication

Data analysis / measurement

Change management

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

Sitecore CMS

Informz

Job description

AACN invites applications for a Digital Marketing Manager to lead integrated marketing, marketing technology, and operations from our hybrid Aliso Viejo, CA national office, with some travel as needed.

You will guide teams across email, web, CRM, analytics, and automation, partnering with IT and business leaders to deliver cohesive customer experiences and measurable results that advance AACN's mission to support critical-care nurses and the patients they serve.