Remote Digital Communications Lead - Salesforce Marketing Cloud

Carex Consulting Group; Madison (WI); Remote; USD 103,000 - 129,000; Full time

Job summary

Carex Consulting Group is seeking a Digital Communications Lead to oversee digital communications and marketing automation initiatives. You will advise internal partners and lead complex projects using marketing automation technologies, with emphasis on Salesforce Marketing Cloud and Sitecore.

The role focuses on digital governance, customer journey development, campaign optimization, and cross-functional collaboration to enhance the program.

Qualifications

• 7+ years in digital communications, including email and SMS marketing.
• Experience with marketing automation platforms and governance.
• Ability to lead complex projects using Salesforce Marketing Cloud and Sitecore.
• Strong collaboration with business partners and analytics teams.
• Familiarity with journey design, testing, and optimization.

Responsibilities

• Lead and manage marketing automation and digital communications projects.
• Consult with business partners on initiatives, evaluating capabilities and governance.
• Manage projects using Salesforce Marketing Cloud and Sitecore, including emails, SMS, journeys, templates.
• Troubleshoot platform issues and guide team members.
• Develop processes and best practices for marketing automation and A/B testing.
• Establish digital governance standards and performance metrics.
• Collaborate with analytics teams and product owners to support OKRs.
• Define analytics requirements to measure outcomes and effectiveness.
• Manage multiple priorities with minimal guidance.
• Mentor and develop team members.

Skills

Marketing automation

Project management

Digital communications

Salesforce Marketing Cloud

SMS marketing

Email marketing

Stakeholder collaboration

Leadership

Education

Bachelor's degree

Equivalent experience

Tools

Salesforce Marketing Cloud

Sitecore

Google Analytics

Workfront

Azure DevOps

Job description

Carex Consulting Group is seeking a Digital Communications Lead to oversee digital communications and marketing automation initiatives. You will advise internal partners and lead complex projects using marketing automation technologies, with emphasis on Salesforce Marketing Cloud and Sitecore.

The role focuses on digital governance, customer journey development, campaign optimization, and cross-functional collaboration to enhance the program.