Digital Communications Lead - Salesforce Marketing Cloud

Carex Consulting Group; Madison (WI); A distancia; USD 103.000 - 129.000; Jornada completa

Descripción de la vacante

Carex Consulting Group is seeking a Digital Communications Lead to oversee digital communications and marketing automation initiatives. You will advise internal partners and lead complex projects using marketing automation technologies, with emphasis on Salesforce Marketing Cloud and Sitecore.

The role focuses on digital governance, customer journey development, campaign optimization, and cross-functional collaboration to enhance the program.

Formación

• 7+ years in digital communications, including email and SMS marketing.
• Experience with marketing automation platforms and governance.
• Ability to lead complex projects using Salesforce Marketing Cloud and Sitecore.
• Strong collaboration with business partners and analytics teams.
• Familiarity with journey design, testing, and optimization.

Responsabilidades

• Lead and manage marketing automation and digital communications projects.
• Consult with business partners on initiatives, evaluating capabilities and governance.
• Manage projects using Salesforce Marketing Cloud and Sitecore, including emails, SMS, journeys, templates.
• Troubleshoot platform issues and guide team members.
• Develop processes and best practices for marketing automation and A/B testing.
• Establish digital governance standards and performance metrics.
• Collaborate with analytics teams and product owners to support OKRs.
• Define analytics requirements to measure outcomes and effectiveness.
• Manage multiple priorities with minimal guidance.
• Mentor and develop team members.

Conocimientos

Marketing automation

Project management

Digital communications

Salesforce Marketing Cloud

SMS marketing

Email marketing

Stakeholder collaboration

Leadership

Educación

Bachelor's degree

Equivalent experience

Herramientas

Salesforce Marketing Cloud

Sitecore

Google Analytics

Workfront

Azure DevOps

Descripción del empleo

Digital Communications Lead

Summary

Carex is partnering with a financial servicesindustry partner to identify a Digital Communications Lead to oversee and advance digital communications and marketing automation initiatives. This individual will serve as a strategic consultant to internal business partners, leading complex projects and optimizing digital engagement through marketing automation technologies. The role will focus on Salesforce Marketing Cloud, digital governance, customer journey development, campaign optimization, and cross-functional collaboration to enhance the overall digital communications program.

Location: Remote (preference for WI-based candidates)

Duration: 6-month contract with potential to extend/convert

Compensation: $75-94/hr

What You'll Do

• Lead, implement, and facilitate multiple large- and small-scale marketing automation and digital communications projects.

• Consult with business partners on new initiatives, evaluating platform capabilities, scalability, functionality, and governance requirements.

• Manage complex marketing automation projects using Salesforce Marketing Cloud and Sitecore, including email content development, SMS campaigns, customer journey design, automated workflows, email and landing page templates, and campaign optimization.

• Troubleshoot day-to-day platform issues and provide technical and process guidance to team members.

• Develop and recommend processes and best practices related to marketing automation, digital engagement, platform capabilities, and A/B testing.

• Establish digital governance standards, contact strategies, and performance metrics in collaboration with internal partners.

• Partner with analytics teams, technical subject matter experts, and digital product owners to support program objectives and key results (OKRs).

• Define analytics and reporting requirements to measure customer outcomes, experience health, and digital communications effectiveness.

• Manage multiple concurrent priorities and projects, ensuring successful execution with minimal guidance.

• Mentor, coach, and develop team members in technology, processes, and business acumen.

What You'll Bring

• Bachelor's degree in marketing, business, computer science, or a related field, or an equivalent combination of education and professional experience.

• 7+ years of relevant experience in digital communications, including email and SMS marketing, digital engagement, direct response consumer marketing, business strategy, or marketing automation.

• Experience with Salesforce Marketing Cloud, Salesforce Sales or Service Cloud, or another marketing automation platform.

• Demonstrated experience developing digital engagement strategies, tools, and performance measurements.

• Knowledge of email HTML, AMPscript, and JavaScript for creating responsive and dynamic email communications.

• Proven project management experience, including technical and creative projects.

• Ability to manage multiple projects and competing priorities while mentoring and supporting others.

• Strong interpersonal skills and the ability to collaborate effectively in a diverse, project-oriented environment.

• Strong business acumen; financial services industry experience is a plus.

• Experience with Journey Builder, Automation Studio, CloudPages, Salesforce Sales Cloud, or Service Cloud preferred.

• Leadership experience managing direct reports or leading project teams preferred.

• Exposure to Sitecore database structures and Google Analytics preferred.

• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant certification preferred.

• Familiarity with Workfront, Azure DevOps, or other project and workflow management tools preferred.

Carex Consulting Group is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status. #LI-AD1