Remote CRM Program Manager - Franchise Ops & Implementation

Genius Road, LLC; Fort Worth (TX); Remote; USD 90,000 - 130,000; Part time

Job summary

Genius Road, LLC seeks an experienced Program Manager to lead CRM implementation and optimization for a FranConnect platform supporting franchise sales, agreements, leases, and location management. The role is a 6-month contract and remote with Texas-based work alignment.

You will translate business needs into actionable plans, identify dependencies, and manage timelines to deliver measurable value while coordinating with stakeholders and the CRM vendor to drive decisions.

Qualifications

• Bachelor’s degree or equivalent experience.
• Experience managing complex technology implementations or CRM optimization programs.
• Experience with FranConnect or similar franchise management platforms.
• Background in franchise operations, sales systems, or location management.
• Ability to translate business needs into executable roadmaps.
• Strong analytical, organizational, planning and problem-solving skills.
• Experience managing dependencies, timelines, risks and deliverables.
• Understanding of integrations, data flows, APIs and flat-file data exchanges.
• Hands-on, execution-oriented approach from planning to implementation.
• Excellent communication and ability to translate technical challenges into business priorities.

Responsibilities

• Assess the current CRM environment and identify improvement opportunities.
• Develop an implementation roadmap with scope, dependencies, timelines and milestones.
• Lead and coordinate CRM implementation activities end-to-end.
• Address data and integration challenges involving flat files and APIs.
• Optimize platform functionality and reduce unnecessary customization.
• Coordinate with business stakeholders, technical teams and vendor.
• Establish program governance and track progress and risks.
• Improve franchise sales, agreements, lease management and location-related processes.

Skills

Project management

CRM implementation

Stakeholder management

Analytical thinking

Execution focus

Dependency management

Communication

Vendor coordination

Education

Bachelor’s degree in computer science, information systems, or related field

Tools

FranConnect

Job description

• Fort Worth, Texas
• Information Technology

Program Manager – CRM Implementation & Optimization
Contract Length: 6-month contract, with potential for extension
Location: Remote - Texas-based

We are seeking an experienced, hands-on Program Manager to lead the optimization and implementation of an existing FranConnect CRM platform supporting franchise sales, agreements, leases, and location management. The ideal candidate will bring strong program management, analytical, and implementation expertise to translate business priorities into actionable plans, identify dependencies, and manage timelines and deliverables. This individual will develop and execute a prioritized roadmap to improve platform functionality, efficiency, and overall business value.

Qualifications

• Bachelor’s degree in computer science, information systems, or a related field, or equivalent professional experience.

• Demonstrated experience managing complex technology implementations, CRM optimization initiatives, or enterprise system improvement programs.
• Experience with FranConnect or other franchise management platforms.
• Background in franchise operations, sales systems, agreement management, lease administration, or location management.
• Proven ability to take loosely defined business needs and develop a structured, executable roadmap.
• Strong analytical, organizational, planning, and problem-solving skills.
• Experience managing technical dependencies, project timelines, milestones, risks, and deliverables.
• Understanding of system integrations, data flows, APIs, and flat-file data exchanges.
• A hands-on, execution-oriented approach with the ability to move initiatives from planning through implementation.
• Excellent communication skills and the ability to translate technical challenges into clear business priorities.
• Experience addressing technical debt, integration limitations, and vendor upgrade challenges.

Responsibilities

• Assess the Current Environment: Evaluate the existing CRM configuration, customizations, workflows, integrations, and operational challenges to identify opportunities for improvement.
• Develop an Implementation Roadmap: Translate identified business needs and priorities into a structured roadmap with defined scope, dependencies, timelines, milestones, and deliverables.
• Drive Implementation: Lead and coordinate implementation activities from planning through execution, ensuring initiatives progress efficiently and remain aligned with business objectives.
• Address Integration Challenges: Work through data and integration challenges involving flat files, APIs, and related systems to improve data flow, accuracy, and process efficiency.
• Optimize Platform Functionality: Identify opportunities to simplify workflows, reduce unnecessary customization, improve system maintainability, and restore the ability to apply vendor updates where feasible.
• Coordinate Stakeholders: Partner with business stakeholders, technical teams, and the CRM vendor to clarify requirements, resolve issues, and drive decisions.
• Establish Program Governance: Track progress, manage risks and dependencies, communicate status, and ensure accountability for key deliverables.
• Improve Business Productivity: Identify and implement practical solutions that improve the effectiveness of franchise sales, agreements, lease management, and location-related processes.

Genius Road, LLC is proud to be a Certified Women’s Business Enterprise, an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications, merit and business need.