Program Manager, MarTech & CRM

Cypress HCM; Colorado Springs (CO); On-site; USD 83,000 - 90,000; Full time

Job summary

Cypress HCM seeks an experienced Program Manager to own end-to-end MarTech and CRM initiatives, spanning lifecycle communications, analytics, and vendor coordination. You will drive scoping, planning, and rollout with internal teams and external partners to deliver measurable outcomes.

Ideal candidates have 4+ years in program management, with CRM and marketing technology experience (Salesforce/Braze preferred).

Qualifications

• 4+ years of program or project management experience leading complex cross-functional initiatives from planning through launch.
• Experience supporting CRM, lifecycle marketing, campaign operations, or marketing technology programs.
• Ability to translate business priorities into clear requirements, workstreams, timelines, dependencies, and measurable outcomes.
• Experience establishing governance, intake, approval, quality control, and execution processes to improve speed, accuracy, and scalability.
• Proven success coordinating delivery across business teams, analytics, technology teams, agencies, and external vendors.
• Experience managing risks, resolving blockers, facilitating decisions, and communicating status to senior leaders.
• Working knowledge of CRM and marketing tech platforms; Salesforce/Braze/digital asset management/audience management a plus.
• Strong analytical and communication skills for technical and non-technical audiences.
• Bachelor’s degree or equivalent; PMP/Agile certification preferred but not required.

Responsibilities

• Lead cross-functional MarTech & CRM initiatives from scoping through rollout.
• Drive project structure with integrated plans, timelines, dependencies, and risks.
• Translate strategy into executable workstreams and deliverables.
• Establish governance and scalable processes for intake, approval, and execution workflows.
• Coordinate agency and vendor delivery across Creative Agency and Salesforce/Beacon partners.
• Support CRM program rollout and adoption for new capabilities.
• Lead working sessions, track decisions, and resolve cross-team blockers.
• Identify workflow inefficiencies and implement scalable improvements.

Skills

Program management

Cross-functional collaboration

CRM platforms

Salesforce

Braze

Analytics

Lifecycle marketing

Stakeholder communication

Agile

Risk management

Education

Bachelor's degree

PM Certification (PMP/Agile)

Tools

Salesforce

Braze

Digital Asset Manager

Audience Management

Job description

• Lead cross-functional MarTech & CRM initiatives - Own end-to-end delivery of projects spanning Lifecycle Communications Strategy, MarTech, Analytics, Creative Agencies, Braze and Salesforce teams—from scoping through development and rollout.
• Drive project structure and execution - Build and manage integrated plans, timelines, dependencies, and risks to ensure initiatives stay on track and deliver measurable outcomes.
• Translate strategy into execution - Convert business priorities into clear workstreams, requirements, and deliverables that can be executed by internal teams and external partners.
• Establish governance and scalable processes - Partner with relevant stakeholders to design and operationalize intake, approval, and execution workflows to improve consistency, speed, and quality across lifecycle campaigns.
• Coordinate agency and vendor delivery - Serve as the central point of coordination across Creative Agency and Salesforce & Beacon deployment partners, ensuring alignment on scope, timelines, and deliverables.
• Enable CRM program rollout and adoption - Support launch readiness for new capabilities (e.g., AI tooling, Digital Asset Manager, etc.) and drive adoption across business units.
• Facilitate alignment and decision-making - Lead working sessions, track decisions, and proactively resolve cross-team dependencies and blockers.
• Drive operational improvement - Identify inefficiencies in current workflows and implement solutions that increase scalability, reduce manual effort, and improve execution quality.

Responsibilites

• Lead cross-functional MarTech & CRM initiatives - Own end-to-end delivery of projects spanning Lifecycle Communications Strategy, MarTech, Analytics, Creative Agencies, Braze and Salesforce teams—from scoping through development and rollout.
• Drive project structure and execution - Build and manage integrated plans, timelines, dependencies, and risks to ensure initiatives stay on track and deliver measurable outcomes.
• Translate strategy into execution - Convert business priorities into clear workstreams, requirements, and deliverables that can be executed by internal teams and external partners.
• Establish governance and scalable processes - Partner with relevant stakeholders to design and operationalize intake, approval, and execution workflows to improve consistency, speed, and quality across lifecycle campaigns.
• Coordinate agency and vendor delivery - Serve as the central point of coordination across Creative Agency and Salesforce & Beacon deployment partners, ensuring alignment on scope, timelines, and deliverables.
• Enable CRM program rollout and adoption - Support launch readiness for new capabilities (e.g., AI tooling, Digital Asset Manager, etc.) and drive adoption across business units.
• Facilitate alignment and decision-making - Lead working sessions, track decisions, and proactively resolve cross-team dependencies and blockers.
• Drive operational improvement - Identify inefficiencies in current workflows and implement solutions that increase scalability, reduce manual effort, and improve execution quality.

Suggested Experience

• 4+ years of program or project management experience, including ownership of complex, cross-functional initiatives from planning through launch.
• Experience supporting customer relationship management, lifecycle marketing, campaign operations, or marketing technology programs.
• Demonstrated ability to translate business priorities into clear requirements, workstreams, timelines, dependencies, and measurable outcomes.
• Experience establishing governance, intake, approval, quality control, and execution processes that improve speed, accuracy, and scalability.
• Proven success coordinating delivery across business teams, analytics, technology teams, agencies, and external vendors.
• Experience managing risks, resolving blockers, facilitating decisions, and communicating status and tradeoffs to senior leaders.
• Working knowledge of customer relationship management and marketing technology platforms; experience with Salesforce, Braze, digital asset management, or audience management capabilities is preferred.
• Strong analytical and operational improvement skills, with experience using performance measures to identify inefficiencies and demonstrate business impact.
• Excellent written and verbal communication skills, with the ability to simplify complex topics for both technical and non-technical audiences.
• Bachelor’s degree or equivalent practical experience; Project Management Professional, Agile, or similar certification is preferred but not required.

Compensation

• $60-65/hr (W2)

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