Remote CRM Lifecycle Marketing Manager

Experian Group; Costa Mesa (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Bonus plan

Medical benefits

401K matching

Flexible work model

Flexible time off

Job summary

Experian is a global data and technology company empowering opportunities for people and businesses. The CRM Program Manager will lead lifecycle engagement strategies across email, push, and SMS, driving personalized customer experiences in the home and mortgage spaces.

This remote role partners with product, marketing, and analytics to scale impactful programs and measure performance. You will report to the Manager, Lifecycle Engagement & Loyalty, with opportunities to collaborate across

Qualifications

• 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area.
• Experience delivering communication programs at an enterprise scale.
• Experience measuring campaign performance and using results to guide campaign decisions.
• Experience working with cross-functional teams such as product, marketing, and analytics.
• Experience managing multiple CRM or digital communication initiatives with overlapping deadlines.
• Bachelor's degree in marketing, business, communications, or a related field.

Responsibilities

• Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
• Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches.
• Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics.
• Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings.
• Coordinate CRM plans with product launches, performance goals, and broader business initiatives.
• Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement.
• Support multi-channel communication programs that align business goals with customer needs.

Skills

Email marketing

CRM

Lifecycle marketing

Campaign measurement

Cross-functional collaboration

Enterprise-scale campaigns

Education

Bachelor's degree in marketing, business, communications

Job description

Experian is a global data and technology company empowering opportunities for people and businesses. The CRM Program Manager will lead lifecycle engagement strategies across email, push, and SMS, driving personalized customer experiences in the home and mortgage spaces.

This remote role partners with product, marketing, and analytics to scale impactful programs and measure performance. You will report to the Manager, Lifecycle Engagement & Loyalty, with opportunities to collaborate across