Remote CRM Campaign Lead - Journey Orchestration

Acxiom; Carson City (NV); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Acxiom is seeking an Expert Decision Support Analyst to support GM’s Customer Engagement and Marketing by planning and executing personalized, cross-channel campaigns. You will work with marketing stakeholders and partners to translate business needs into scalable campaign solutions.

You’ll apply CRM and database-marketing expertise across email, SMS, push, social, web, and other MarTech channels, while coordinating with multiple teams in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing, business, information systems, or related field.
• 5+ years in marketing technology, marketing operations, campaign management, CRM, or related areas.
• Experience planning and executing 1:1 and omnichannel digital marketing programs across multiple channels.
• Experience gathering, translating, and documenting business, technical, data, and campaign requirements.
• Experience with journey orchestration, audience segmentation, data mapping, and end-to-end testing.
• Hands-on experience using event and attribute data for segmentation, targeting, and measurement.
• Strong understanding of database marketing, multichannel marketing, and data models.
• Working knowledge of SQL or Databricks, and experience with Adobe/Journey platforms.
• Strong communication, problem-solving, decision-making, and prioritization.
• Ability to work with business stakeholders, technical teams, and partners in a matrixed environment.
• Proficiency with MS Office or Google Workspace and related tools.

Responsibilities

• Consult with marketing stakeholders on campaign strategy, audiences, data needs, channels, timing, and measurement.
• Own or coordinate automated 1:1 marketing programs across channels.
• Transform plans into personalized, journey-based experiences via orchestration and audience logic.
• Configure and support campaign execution across Adobe Campaign, AEP, AJO, and other MarTech tools.
• Gather and document business, technical, data, and campaign requirements and translate into specifications.
• Partner on program architecture, integrations, deployment planning, testing, and optimization.
• Apply data privacy, governance, and campaign-validation practices for compliant communications.
• Troubleshoot database, campaign, workflow, and delivery issues and implement approved changes.
• Coordinate marketing ops updates, prioritization, timelines, and cross-channel initiatives.
• Manage multiple programs and stakeholders, communicating status, risks, and changes.
• Promote adoption of MarTech tools and journey-based marketing practices.

Skills

CRM campaigns

Adobe Campaign v8

Adobe Experience Platform

Adobe Journey Optimizer

SQL query development

Data mapping

Stakeholder management

Multichannel marketing

Data privacy governance

Education

Bachelor’s degree in Marketing, Business, Information Systems, or related field

Tools

Databricks

Adobe Campaign v8

Adobe Experience Platform

Adobe Journey Optimizer

Job description

Acxiom is seeking an Expert Decision Support Analyst to support GM’s Customer Engagement and Marketing by planning and executing personalized, cross-channel campaigns. You will work with marketing stakeholders and partners to translate business needs into scalable campaign solutions.

You’ll apply CRM and database-marketing expertise across email, SMS, push, social, web, and other MarTech channels, while coordinating with multiple teams in a fast-paced environment.