Remote CRM Automation Lead - Email, SMS & In-App

Redcore Group

Northern (KY)

Hybrid

USD 60,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Paid vacations & sick leave

Health insurance program

Referral program

Educational programs

Rewards program

In-house Travel Service

Corporate events & team buildings

Job summary

Redcore Group is seeking a CRM and email marketing specialist to drive cross-channel campaigns (email, SMS, push, in-app, and pop-ups). You will own trigger-based communications, build automated flows, and optimize performance across channels.

You will collaborate with product and analytics teams, manage templates with basic HTML/CSS edits, monitor deliverability, and present reports to stakeholders. The role offers remote or on-site work in a multicultural environment with strong growth

Qualifications

2+ years in CRM or email marketing.
Hands-on with Customer.io and ESP/CDP tools (Mailchimp, SendGrid, Klaviyo).
Experience across email, SMS, push, in-app, and pop-ups.
Understanding of trigger-based and automated communications.
Basic HTML/CSS knowledge and experience with HTML email templates.
Knowledge of email deliverability and warm-up strategies.
Knowledge of CRM metrics (open rate, click rate, retention, churn).
Awareness of deliverability nuances and anti-spam policies.
Ability to work independently and own results.
Plan, launch and control CRM campaigns; run A/B tests; optimize flows.
Segment users by behavior and lifecycle.

Responsibilities

Plan, launch and control CRM campaigns based on the communication plan.
Analyze CRM and promo campaign performance using key metrics.
Make conclusions and suggest improvements based on data.
Run A/B tests and analyze test results.
Build, maintain, and optimize automated and trigger-based communication flows.
Segment users based on behavior, activity, and lifecycle stage.
Manage email templates, including basic HTML/CSS edits and ensuring dynamic content consistency.
Monitor email deliverability and domain reputation; take actions to maintain sending health.
Prepare and present CRM performance reports to stakeholders and cross-functional teams.
Continuously optimize communication processes, tools, and approaches.
Work with product and analytics teams to improve user experience and key metrics.