Remote Creative Director — Brand Strategy & Growth

General Electric; Dover (DE); A distancia; USD 118.000 - 188.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Descripción de la vacante

General Electric in Dover, DE is seeking a Creative Director to craft concepts for remote campaigns and shape the brand’s visual language across social, email, and ads. You will lead critique to elevate junior work and analyze data to prove what moves the needle, while maintaining a focus on accessibility and brand consistency.

The role demands 12+ years owning outcomes, a strong portfolio, and the ability to say no to the wrong ideas at the right time, all within a remote, deadline-driven team

Formación

• 12+ years owning outcomes, not just completing tasks.
• Portfolio demonstrating impact across campaigns.
• Ability to lead under deadline-driven environments, Dover, DE
• Experience shaping brand voice across touchpoints

Responsabilidades

• Generate concepts for remote campaigns spanning paid, owned, and earned media
• Shape the visual language of General Electric's social, email, and ad creative
• Run the critique that makes junior creative work braver, not safer
• Drill into analytics to learn which creative actually moved the creative needle
• Shape brand voice across every touchpoint our Dover customers actually notice
• Salvage usable frames from a shoot the weather in Dover half-ruined
• Contribute to and help evolve General Electric's design system and component library

Conocimientos

Clear thinking under pressure

Portfolio speaks louder

Judgment to say no to good ideas

12+ years owning outcomes

Herramientas

Design system

Component library

Descripción del empleo

General Electric in Dover, DE is seeking a Creative Director to craft concepts for remote campaigns and shape the brand’s visual language across social, email, and ads. You will lead critique to elevate junior work and analyze data to prove what moves the needle, while maintaining a focus on accessibility and brand consistency.

The role demands 12+ years owning outcomes, a strong portfolio, and the ability to say no to the wrong ideas at the right time, all within a remote, deadline-driven team