Creative Director

General Electric; Dover (DE); Remote; USD 118,000 - 188,000; Full time

Benefits offered by this job

Remote work

Job summary

General Electric in Dover, DE is seeking a Creative Director to craft concepts for remote campaigns and shape the brand’s visual language across social, email, and ads. You will lead critique to elevate junior work and analyze data to prove what moves the needle, while maintaining a focus on accessibility and brand consistency.

The role demands 12+ years owning outcomes, a strong portfolio, and the ability to say no to the wrong ideas at the right time, all within a remote, deadline-driven team

Qualifications

• 12+ years owning outcomes, not just completing tasks.
• Portfolio demonstrating impact across campaigns.
• Ability to lead under deadline-driven environments, Dover, DE
• Experience shaping brand voice across touchpoints

Responsibilities

• Generate concepts for remote campaigns spanning paid, owned, and earned media
• Shape the visual language of General Electric's social, email, and ad creative
• Run the critique that makes junior creative work braver, not safer
• Drill into analytics to learn which creative actually moved the creative needle
• Shape brand voice across every touchpoint our Dover customers actually notice
• Salvage usable frames from a shoot the weather in Dover half-ruined
• Contribute to and help evolve General Electric's design system and component library

Skills

Clear thinking under pressure

Portfolio speaks louder

Judgment to say no to good ideas

12+ years owning outcomes

Tools

Design system

Component library

Job description

The Creative Director we're describing dreams in layers, argues in references, and resolves it all into something disarmingly simple for General Electric. Boiled down: remote, $118,000 - $188,000, 11 years of Accessibility (WCAG), and a seat at the table where General Electric decisions get made.

Key Responsibilities

• Generate concepts for remote campaigns spanning paid, owned, and earned media
• Shape the visual language of General Electric's social, email, and ad creative
• Run the critique that makes junior creative work braver, not safer
• Drill into analytics to learn which creative actually moved the creative needle
• Shape brand voice across every touchpoint our Dover customers actually notice
• Salvage usable frames from a shoot the weather in Dover half-ruined
• Contribute to and help evolve General Electric's design system and component library

What You'll Bring

• Clear thinking under the kind of pressure Dover, DE deadlines bring
• A portfolio that speaks louder than any line on your resume
• The judgment to say no to good ideas at the wrong time
• 12+ years owning outcomes, not just completing tasks

There's a reason creative leaders keep calling General Electric: this deadline-driven Dover, DE team simply refuses to ship anything mediocre. Collaboration over heroics is our default, and we'd rather win as a group than burn anyone out.

Here you earn $118,000 - $188,000 while a dedicated mentor helps you grow from director into ownership, all wrapped in benefits worth keeping.

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