Content Strategy Lead - Flexible, Remote Growth

Insight; Chandler (AZ); Hybrid; USD 70,000 - 120,000; Full time

Job summary

Insight is seeking a Content Strategist to partner with campaign teams in developing, executing, and optimizing content that aligns with marketing goals. You will translate complex tech topics into clear narratives and coordinate with experts, managers, and creative teams across channels.

You’ll shape messaging frameworks, content plans, and buyer journeys while ensuring consistency with Insight’s brand standards and performance metrics.

Qualifications

• Experience in content marketing, content strategy, campaign marketing, journalism, or communications.
• Strong writing, editing, and storytelling skills across multiple content formats.
• Experience developing content plans, content calendars, messaging frameworks, or campaign strategies.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Strong communication, collaboration, and organizational skills.
• Experience working with content performance metrics and using insights to inform recommendations.
• Curiosity about technology, business trends, and emerging market opportunities.
• AI literacy, including comfort using AI tools to accelerate content development and the judgment to direct, steer, and edit AI-generated output rather than publish it as-is.

Responsibilities

• Develop and execute content strategies that support campaign and business objectives.
• Partner with campaign managers and stakeholders to create messaging frameworks, content plans, and audience-focused narratives.
• Build and manage integrated content journeys that support all stages of the buyer lifecycle.
• Create and edit a variety of content assets, including articles, blogs, ebooks, web content, email, social media, and event-related materials.
• Lead content brief development and provide strategic direction for internal and external content contributors.
• Collaborate with subject matter experts to translate complex concepts into engaging, customer-centric stories and resources.
• Support thought leadership initiatives by identifying POV opportunities, researching market trends, and developing strategic content recommendations.
• Analyze content performance and apply insights to optimize future content and campaign strategies.
• Ensure content maintains consistency across channels, aligns to campaign goals, and reflects Insight's brand and messaging standards.

Skills

Content marketing

Content strategy

Copywriting & editing

Project management

Communication

Analytics

Tech trends

AI literacy

Job description

Insight is seeking a Content Strategist to partner with campaign teams in developing, executing, and optimizing content that aligns with marketing goals. You will translate complex tech topics into clear narratives and coordinate with experts, managers, and creative teams across channels.

You’ll shape messaging frameworks, content plans, and buyer journeys while ensuring consistency with Insight’s brand standards and performance metrics.