Remote Content & Digital Experience Director

University of Washington Medical Center

Seattle (WA)

Hybrid

USD 120,000 - 144,000

Full time

14 days+
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Job summary

UW Medicine is seeking a Content and Digital Experience Director to lead strategy and execution for uwmedicine.org and connected digital channels. The role focuses on content strategy, user experience, discoverability, and a hub-and-spoke model to ensure the website is the authoritative source of truth across platforms.

The successful candidate will align digital experiences with patient acquisition, engagement, and business goals, partnering with marketing, content, and product teams and

Qualifications

  • Bachelor’s degree in a related field.
  • Five years of experience managing teams, shaping digital experience strategy across web and distributed channels.
  • Experience leading UX, content strategy, and discoverability across multiple channels.

Responsibilities

  • Set the vision and roadmap for content strategy and user experience across uwmedicine.org and connected channels.
  • Lead a hub-and-spoke digital model to provide authoritative, high-value experiences across platforms.
  • Partner with marketing and product teams to align digital strategy with business goals.
  • Oversee content strategy, UX writing, information architecture, and governance to enable scalable experiences.
  • Establish KPIs and measurement frameworks for digital experiences and iterate based on insights.
  • Lead, coach, and develop a high-performing team across UX, content strategy, SEO, and writing.

Job description

UW Medicine is seeking a Content and Digital Experience Director to lead strategy and execution for uwmedicine.org and connected digital channels. The role focuses on content strategy, user experience, discoverability, and a hub-and-spoke model to ensure the website is the authoritative source of truth across platforms.

The successful candidate will align digital experiences with patient acquisition, engagement, and business goals, partnering with marketing, content, and product teams and

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