Remote Construction Digital Marketing Specialist

Wing Assistant - India; Berkeley (CA); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Performance incentives

Job security

Paid training

Remote work

Inclusive culture

Upskilling opportunities

Career growth

Fun work environment

Job summary

Wing is seeking a Digital Marketing Specialist (Remote) to lead campaigns tailored to the construction industry. You will develop and execute strategies, manage social media, and drive SEO, content creation, and email marketing.

This role emphasizes analyzing performance and aligning marketing with sales goals. The ideal candidate has 2+ years in social media or 1-2 years in digital marketing, strong writing skills, CMS experience, and excellent English communication.

Qualifications

• Bachelor’s degree in any field or professional certification in marketing or business-related courses
• 2+ years experience in social media or 1-2 years in digital marketing
• Proven content writing or copywriting experience
• Working knowledge of content management systems.
• Familiarity with construction industry marketing is a plus
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects
• Able to work on a graveyard shift

Responsibilities

• Develop and execute digital marketing strategies tailored to the construction industry.
• Manage social media accounts and create industry-specific content.
• Conduct SEO and keyword research to improve online visibility.
• Run paid advertising campaigns on platforms like Google Ads and Facebook.
• Analyze campaign performance and provide optimization recommendations.
• Design and implement email marketing campaigns for lead nurturing.
• Monitor and manage website analytics to enhance user engagement.
• Stay updated with construction industry trends and digital marketing innovations.
• Coordinate with the sales team to align marketing efforts with business goals.
• Perform other marketing-related tasks as required.

Skills

Social media management

Content writing / copywriting

English communication (B2)

Content management systems

Education

Bachelor’s degree in any field

Marketing or business-related certification

Tools

Adobe Photoshop

Adobe Illustrator

Sketch

InDesign

Job description

Wing is seeking a Digital Marketing Specialist (Remote) to lead campaigns tailored to the construction industry. You will develop and execute strategies, manage social media, and drive SEO, content creation, and email marketing.

This role emphasizes analyzing performance and aligning marketing with sales goals. The ideal candidate has 2+ years in social media or 1-2 years in digital marketing, strong writing skills, CMS experience, and excellent English communication.