Digital Marketing Specialist with Construction Industry Background - Wing Assistant

Wing Assistant - India; Berkeley (CA); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Performance incentives

Job security

Paid training

Remote work

Inclusive culture

Upskilling opportunities

Career growth

Fun work environment

Job summary

Wing is seeking a Digital Marketing Specialist (Remote) to lead campaigns tailored to the construction industry. You will develop and execute strategies, manage social media, and drive SEO, content creation, and email marketing.

This role emphasizes analyzing performance and aligning marketing with sales goals. The ideal candidate has 2+ years in social media or 1-2 years in digital marketing, strong writing skills, CMS experience, and excellent English communication.

Qualifications

• Bachelor’s degree in any field or professional certification in marketing or business-related courses
• 2+ years experience in social media or 1-2 years in digital marketing
• Proven content writing or copywriting experience
• Working knowledge of content management systems.
• Familiarity with construction industry marketing is a plus
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects
• Able to work on a graveyard shift

Responsibilities

• Develop and execute digital marketing strategies tailored to the construction industry.
• Manage social media accounts and create industry-specific content.
• Conduct SEO and keyword research to improve online visibility.
• Run paid advertising campaigns on platforms like Google Ads and Facebook.
• Analyze campaign performance and provide optimization recommendations.
• Design and implement email marketing campaigns for lead nurturing.
• Monitor and manage website analytics to enhance user engagement.
• Stay updated with construction industry trends and digital marketing innovations.
• Coordinate with the sales team to align marketing efforts with business goals.
• Perform other marketing-related tasks as required.

Skills

Social media management

Content writing / copywriting

English communication (B2)

Content management systems

Education

Bachelor’s degree in any field

Marketing or business-related certification

Tools

Adobe Photoshop

Adobe Illustrator

Sketch

InDesign

Job description

Please whitelist the domains “lever.co” and “hire.lever.co” with your email provider to make sure you get our emails.

Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!

Digital Marketing Specialist (Remote)

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.

And we’re pooling candidates for a Digital Marketing Specialist role with a background in the construction industry!

Duties And Responsibilities Include But Are Not Limited To

• Develop and execute digital marketing strategies tailored to the construction industry.
• Manage social media accounts and create industry-specific content.
• Conduct SEO and keyword research to improve online visibility.
• Run paid advertising campaigns on platforms like Google Ads and Facebook.
• Analyze campaign performance and provide optimization recommendations.
• Design and implement email marketing campaigns for lead nurturing.
• Monitor and manage website analytics to enhance user engagement.
• Stay updated with construction industry trends and digital marketing innovations.
• Coordinate with the sales team to align marketing efforts with business goals.
• Perform other marketing-related tasks as required.
  
  

Qualifications

• Bachelor’s degree in any field or professional certification in marketing or business-related courses
• 2+ years experience in social media or 1-2 years in digital marketing
• Proven content writing or copywriting experience
• Working knowledge of content management systems.
• Familiarity with construction industry marketing is a plus.
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects
• Able to work on a graveyard shift
  
  

Technical Requirements

• USB Headset with Noise Cancellation feature
• Working Webcam
• Computer with at least 1.8 GHz processor and at least 4GB RAM
• Main Internet Service Speed: at least 25 Mbps cable connection
• Backup Internet Service Speed: at least 10 Mbps
  
  

Benefits

• Health Insurance (HMO)
• Performance Incentives
• Job Security and Stability
• Paid Training
• Inclusive Culture
• Upskilling Opportunities
• 100% Work-From-Home
• Exceptionally Supportive Team
• Opportunities for Career Growth
• Fun Work Environment
• Holiday & Overtime Pay
  
  

Schedule: US work hours (20-40 hours per week)

Location: This is a remote job

Salary Package (with HMO)

• Entry Level (1-3 years of experience): Up to PHP 53,000
• Intermediate Level (3-5 years of experience): Up to PHP 67,000
• Expert Level (5+ years of experience): Up to PHP 78,000
  
  

Please Note

• Only qualified candidates will be invited to take the assessment & scheduled for an interview.
• We have other vacancies that might interest your friends & colleagues.
• You may also refer your friends using our Affiliate Marketing Program and earn up to $30 if your referral is hired.