Remote Campaign Strategist: Multi-Client Growth Architect

Acxiom; Conway (AR); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

Job summary

Acxiom in Conway, Arkansas, is seeking a Campaign Strategist to lead multi-channel campaign strategies for a portfolio of clients. You will shape audience logic, write BRDs, define campaign requirements, and streamline processes while balancing strategic depth with fast-turn requests.

Bring 7–12 years of agency experience, expert storytelling for stakeholders, and proven ability to map funnels, measure KPI movement, and collaborate across analytics, creative, media and operations.

Qualifications

• 7 to 12 years of experience in an agency or similar environment managing multiple client strategies concurrently.
• Proven ability to build campaign strategies and map lead-to-customer journeys.
• Understanding of segmentation, deciles, scoring models, and how audience selection impacts outcomes.
• Strong ability to write structured, actionable BRDs.
• Deep intuition for funnel movement and the KPIs that matter at each stage.
• Ability to juggle multiple strategies, deadlines, and ad-hoc requests without sacrificing quality.

Responsibilities

• Campaign Strategy Development — Build end-to-end strategies aligned with client goals, including funnel design and KPI alignment.
• Audience Strategy — Define segmentation logic and expected outcomes of audience mixes.
• BRD Creation — Translate strategic direction into BRDs for analytics and operations teams.
• Funnel & Journey Mapping — Design pathways from awareness to conversion with KPI signals.
• Multi-Client Strategy Management — Oversee several client strategies concurrently.
• Ad-Hoc Strategic Support — Respond quickly while maintaining strategic integrity across client work.
• Cross-Functional Partnership — Collaborate with analytics, creative, media and operations teams.
• Process Improvement — Identify workflow gaps and streamline development and audience selection.

Skills

Campaign strategy

Audience strategy

BRD creation

Funnel & journey mapping

Cross-functional partnership

Process improvement

Executive stakeholder engagement

Client communication

Tools

CRM platforms

CDPs

Marketing automation tools

Job description

Acxiom in Conway, Arkansas, is seeking a Campaign Strategist to lead multi-channel campaign strategies for a portfolio of clients. You will shape audience logic, write BRDs, define campaign requirements, and streamline processes while balancing strategic depth with fast-turn requests.

Bring 7–12 years of agency experience, expert storytelling for stakeholders, and proven ability to map funnels, measure KPI movement, and collaborate across analytics, creative, media and operations.