Remote Campaign Marketing Manager, US Parents

Twinkl Ltd.; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

PTO 15 days + 13 holidays

401K employer match

Health insurance

Descripción de la vacante

Twinkl Ltd. is seeking a Campaign Marketing Manager for the US market to build and grow Twinkl Family's parent proposition. This remote role focuses on adapting content, data-driven campaigns and local onboarding experiences for US parents, reporting to the Head of USA Marketing.

The successful candidate will own lifecycle journeys, email programs and performance insights, coordinating with Product, UX and central teams to deliver a compelling value proposition for American families.

Formación

• Hands-on Marketing Manager who can own campaigns end-to-end for US parents.
• Experience across lifecycle/CRM marketing: segmentation, journeys, automation.
• Ability to plan, write, execute, analyze and iterate marketing initiatives.
• Comfortable collaborating with Product, UX, Content and cross-functional teams.

Responsabilidades

• Build and manage the US parent lifecycle strategy across onboarding, conversion, engagement, renewal, retention and win-back.
• Adapt and localize email programs for the US market including newsletters and seasonal campaigns.
• Create and optimize triggered journeys for trial users, free members, paying subscribers and at-risk customers.
• Develop segmentation and personalization based on customer needs and lifecycle stage.
• Own campaign delivery from brief through setup, QA, launch and performance review.

Conocimientos

Lifecycle marketing

Email marketing

CRM tools

Campaign management

A/B testing

Data analysis

Written communication

Cross-functional collaboration

Herramientas

Marketing automation platforms

CMS familiarity

Descripción del empleo

Twinkl Ltd. is seeking a Campaign Marketing Manager for the US market to build and grow Twinkl Family's parent proposition. This remote role focuses on adapting content, data-driven campaigns and local onboarding experiences for US parents, reporting to the Head of USA Marketing.

The successful candidate will own lifecycle journeys, email programs and performance insights, coordinating with Product, UX and central teams to deliver a compelling value proposition for American families.