Remote Brand Strategy & Engagement Lead

Fuze Health Inc.; East Windsor Hill (CT); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Dental

Vision

401(k) retirement savings plan

Group life insurance

AD&D insurance

FSA/HSA

Commuter benefits

STD/LTD insurance

Parental leave

Lifestyle Spending Account

Job summary

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to lead brand positioning, messaging frameworks, and audience-centered narratives across campaigns, digital experiences, events, and activation initiatives.

This role partners with Marketing leadership to translate strategy into cohesive experiences for patients, providers, and partners. Reporting to the VP of Marketing, the role requires collaboration with Product Marketing, Demand Gen, Digital Experience, Events, and

Responsibilities

• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
• Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
• Ensure consistency and alignment across brand messaging and customer-facing communications
• Translate complex business concepts into clear, compelling, audience-centered messaging
• Translate customer, market, and sales insights into implications for messaging and marketing narratives
• Build persona frameworks to support marketing strategy, messaging, and integrated activation
• Partner with Product Marketing, Sales, and Analytics to incorporate existing research, customer feedback, and performance insights
• Partner with Demand Generation, Product Marketing, and Creative teams to support integrated campaign development and messaging alignment
• Help shape campaign narratives and audience engagement approaches across channels
• Ensure messaging consistency across digital experiences, events, sales enablement, and thought leadership initiatives
• Contribute to strategic storytelling across integrated marketing efforts
• Collaborate with Event Marketing to align event experiences and activations with campaign messaging and brand priorities
• Support thematic development and messaging consistency for conferences, executive engagements, and customer events
• Help ensure consistent audience experiences across physical and digital engagement channels
• Serve as a connector across Marketing, Product Marketing, Events, Digital, and Sales teams
• Support development of scalable messaging frameworks, campaign processes, and brand standards
• Contribute to an integrated and audience-focused marketing approach

Job description

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to lead brand positioning, messaging frameworks, and audience-centered narratives across campaigns, digital experiences, events, and activation initiatives.

This role partners with Marketing leadership to translate strategy into cohesive experiences for patients, providers, and partners. Reporting to the VP of Marketing, the role requires collaboration with Product Marketing, Demand Gen, Digital Experience, Events, and