Remote Brand Lead — Content Strategy & Growth

Arbor; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Benefits

Remote work

Job summary

Arbor is seeking a Brand Lead to own content strategy and execution, building a high-quality content engine that strengthens our brand, earns trust, and drives growth. You’ll craft content that performs across search, social, press, partnerships, lifecycle, and the website, translating complex topics into clear, credible narratives.

This role requires 5–7+ years in brand/content marketing, exceptional writing, and a track record of data-driven storytelling.

Qualifications

• 5–7+ years in brand and content marketing, editorial, and brand storytelling.
• Excellent writing and editing skills with clarity and credibility.
• Translate complex topics into content that drives business outcomes.
• Comfort with data: translate insights into narratives with evidence.
• Strong operational instincts for running a content engine with timelines and QA.
• Track record leveraging AI to speed content production.
• Ownership and bias to ship in fast-moving environments.
• Experience with design tools like Figma or Adobe.

Responsibilities

• Own Arbor’s brand marketing strategy, roadmap, and editorial calendar across web, SEO, comms lifecycle, social, and partnerships.
• Create and ship high-quality content that builds trust and explains Arbor clearly.
• Lead integrating brand narrative into customer lifecycle.
• Develop proof-driven storytelling: customer outcomes, case studies, testimonials, before/after narratives.
• Build data-informed content (market insights, trends, explainers) for PR, social, and lifecycle assets.
• Collaborate cross-functionally to ensure design/content accuracy, on-brand, compliant, and customer-focused.
• Use AI to execute ambitious content initiatives.
• Establish scalable production systems (templates, briefs, QA, workflows, freelancers).
• Measure content performance and improve traffic, conversions, engagement, and reuse.

Skills

Brand marketing

Content marketing

Editorial

Data-driven storytelling

AI in content

Tools

Figma

Adobe Creative Suite

Job description

Arbor is seeking a Brand Lead to own content strategy and execution, building a high-quality content engine that strengthens our brand, earns trust, and drives growth. You’ll craft content that performs across search, social, press, partnerships, lifecycle, and the website, translating complex topics into clear, credible narratives.

This role requires 5–7+ years in brand/content marketing, exceptional writing, and a track record of data-driven storytelling.