Remote Brand Growth Leader – Health

Teal Health; United States; Hybride; USD 160 000 - 200 000; Plein temps

Avantages offerts par ce poste

Health insurance

Equity compensation

401(k)

Parental leave

Flexible PTO

Professional development support

Résumé du poste

Teal Health is seeking a Head of Brand to own our brand and category strategy and dramatically expand awareness for at-home cervical cancer screening.

You will drive breakthrough campaigns, oversee a connected channel mix, and translate complex health concepts into simple consumer stories. The role requires strong leadership, cross-functional collaboration, and a passion for transformative women’s health marketing.

Qualifications

• 10+ years in brand/consumer marketing or related roles, preferably high-growth consumer brands.
• Experience building recognizable brands with integrated paid/owned/earned channels.
• Ability to translate complex healthcare ideas into simple consumer stories.

Responsabilités

• Own Teal’s brand and category strategy and lead its evolution.
• Drive top-of-funnel awareness and sustained brand growth.
• Own the top-of-funnel channel mix and investment strategy across channels.
• Develop breakthrough integrated campaigns with compelling storytelling.
• Lead creative strategy and brand storytelling translating HPV and screening into relatable messages.
• Create activations, partnerships and cultural moments to broaden reach.
• Build trust and credibility at scale with clinical evidence and experts.
• Protect and evolve the Teal brand, ensuring distinctive, empathetic marketing.
• Connect brand to growth with cross-functional collaboration across Growth, Product Marketing, Communications, Lifecycle, Commercial and Product.
• Own brand measurement, performance, and the marketing budget.

Connaissances

Brand marketing

Integrated marketing

Consumer marketing

Creative strategy

Formation

Bachelor's degree in Marketing or related field

Outils

Marketing analytics tools

Description du poste

Teal Health is seeking a Head of Brand to own our brand and category strategy and dramatically expand awareness for at-home cervical cancer screening.

You will drive breakthrough campaigns, oversee a connected channel mix, and translate complex health concepts into simple consumer stories. The role requires strong leadership, cross-functional collaboration, and a passion for transformative women’s health marketing.