Associate Director of Business Intelligence and Analytics

Georgetown University; United States; Remote; USD 55,000 - 100,000; Full time

Job summary

Georgetown University seeks an Associate Director of Business Intelligence and Analytics to lead BSON's data architecture and analytics. You will own Salesforce Marketing Cloud and related data integrations, turning data into forward-looking insights for enrollment and engagement across programs.

The role combines hands-on data modeling, forecasting, and data storytelling for school leadership, with collaboration across Admissions, Advancement, and IT to ensure accurate reporting and governance.

Qualifications

• Bachelor's degree in data analytics, computer science, engineering, information systems, or related field is required.
• Five to six years of experience in marketing analytics, CRM administration, or institutional research, preferably in higher education or healthcare, including hands-on Salesforce Marketing Cloud experience.
• Demonstrated experience building forecasting or predictive models (enrollment yield, funnel conversion, cohort risk) rather than descriptive reporting.
• Knowledge of GA4 and UTMs, strong Excel and data visualization skills (Tableau, Power BI), and ability to translate complex data for non-technical stakeholders.
• Preferred: Master’s in data analytics, BI, CS, or similar.
• Experience with Salesforce Education Cloud or comparable post-enrollment platforms.
• Familiarity with paid media metrics and agency reporting across multiple university data systems.

Responsibilities

• Own Salesforce Marketing Cloud architecture and CRM data systems for BSON.
• Build predictive models for enrollment yield, deposit risk, and lead scoring.
• Maintain integrations and program-level lifecycle funnel / engagement reporting.
• Own paid media performance reporting and full-funnel attribution.
• Oversee market analysis and data governance across Salesforce systems.
• Deliver executive dashboards and data storytelling for school leadership.
• Support Brand Health Studies and competitive intelligence research as needed.

Skills

Salesforce Marketing Cloud

Data modeling

Forecasting models

Data storytelling

Cross-functional collaboration

SQL / data integrations

Education

Bachelor's degree in data analytics / CS / engineering / information systems

Master’s degree preferred

Tools

Tableau

Power BI

Education Cloud / Slate

UTMs & tracking

Job description

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements Job Overview

The Associate Director of Business Intelligence and Analytics is the operational and analytical backbone of BSON. This role owns the data and systems infrastructure that connects every stage of marketing and engagement from prospect student to alumni. This role transforms data into forward-looking intelligence (not simply after-the-fact reporting) that informs enrollment, paid media performance, school rankings, clinical excellence and engagement strategy across BSON's program portfolio. This is an intentionally hands on systems focused role that combines the expertise of a Salesforce CRM data architect, part marketing data operator, part forecasting analyst. The Senior Manager works inside Salesforce Marketing Cloud and BSON's interfaces with adjacent university systems (Education Cloud, Slate, LMS platforms) to build and optimize appropriate data integrations for reporting. This person ensures effective data inputs from/to vendors and agencies. In addition, this role leads the day-to-day data operations as BSONs point of contact.

Additional duties

• Own Salesforce Marketing Cloud architecture and CRM data systems for BSON.
• Build predictive models for enrollment yield, deposit risk, and lead scoring.
• Maintain integrations and program-level lifecycle funnel / engagement reporting.
• Own paid media performance reporting and full-funnel attribution.
• Oversee market analysis Input data governance across Salesforce systems building out data models.
• Deliver executive dashboards and data storytelling for school leadership.
• Support the annual Brand Health Study and competitive intelligence research, as needed.

Work Interactions

The Associate Director reports to the Senior Director of Marketing Strategy & Engagement and works as her primary business intelligence partner. The Associate Director partners with the BSON Admissions team and Georgetown University’s Undergraduate admissions on applicant-stage data. Additional engagement with Georgetown University’s Advancement teams regarding alumni and donor data points, the University’s Information Systems and University’s Medical Center departments on Salesforce and data governance questions, and external partners on data delivery and campaign performance. The Associate Director does not set paid media strategy; the role informs strategy that is supported by data modeling and appropriate data tracking in Salesforce.

Requirements and Qualifications

• Bachelor's degree in data analytics, computer science, engineering, information systems, or a related field is required
• Candidates must have five to six years of experience in marketing analytics, CRM administration, or institutional research, ideally in higher education or healthcare, including hands‑on experience with Salesforce Marketing Cloud or a comparable marketing automation platform (Data Extensions, Journey Builder, UTMs, segmentation)
• Demonstrated experience building forecasting or predictive models, such as enrollment yield, funnel conversion, or cohort risk, rather than descriptive reporting alone, is required
• Knowledge of GA4 and UTM-based attribution, strong Excel and data visualization skills (Tableau, Power BI, or similar), and the ability to translate complex data into clear, decision-ready recommendations for non-technical stakeholders
• Preferred: Master’s preferred in data analytics, business intelligence, computer science, or similar
• Experience with Salesforce Education Cloud or a comparable post-enrollment student success platform
• Familiarity with paid media performance metrics and agency reporting structures
• Experience working across multiple university data systems (admissions, advancement, LMS)

Core Competencies

• Comfortable owning both technical systems work and day-to-day operational execution.
• Self-directed; capable of managing competing priorities across five lifecycle stages without close supervision.
• Effective communicator and data storyteller across technical and executive audiences.
• Collaborative across university units without overstepping into functions owned centrally (Advancement, GUMC, central Admissions).

Work Mode Designation

This position has been designated as Remote. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.

Pay Range

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $54,616.00 - $100,493.33. Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.

Benefits

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.

EEO Statement

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

We’re a leading research university with a heart. Founded in the decade that the U.S. Constitution was signed, we’re the nation’s oldest Catholic and Jesuit university. Today we’re the forward‑looking, diverse community devoted to social justice, restless inquiry and respect for each person’s individual needs and talents. Grounded in our Jesuit, Catholic identity, the Spirit of Georgetown undergirds everything we do. Watch this video to learn more.

Learn how HR CARES for faculty and staff, nurturing an environment of mutual respect where imaginations flourish and ideas are realized to positively impact the world.

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.