Remote B2B Social Media Strategist

Content Creators; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

ConnectWise is seeking a Social Media Manager to lead, execute, and scale an organic B2B social strategy that builds brand authority and community among MSPs and IT professionals. This role emphasizes enterprise brand execution, AI-driven operations, and field marketing amplification, leveraging Sprinklr and advanced analytics.

The ideal candidate will translate complex IT concepts into compelling social content, manage executive thought leadership programs, and drive employee advocacy across

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, or related field (or equivalent practical experience).
• 6+ years of dedicated social media management experience within B2B technology or SaaS sector.
• Experience engaging technical audiences (IT directors, MSPs, enterprise tech leaders).

Responsibilities

• Develop and execute a comprehensive B2B social media strategy across core corporate social channels.
• Own day-to-day platform governance, publishing, listening, and reporting using Sprinklr.
• Implement and refine AI-driven workflows to maximize speed to market and efficiency.
• Plan and execute experiential social marketing strategies for major events.
• Identify opportunities to create, curate, and optimize short-form content for IT professionals and leaders.
• Monitor and nurture the online community, engaging with decision-makers.
• Support executive thought leadership programs and amplify company narratives.
• Lead employee advocacy initiatives to empower colleagues and SMEs.
• Partner with Communications and executives to optimize social presence and amplification.
• Use analytics to track performance and deliver actionable insights.

Skills

Social media strategy

B2B marketing

Copywriting

Analytics

Remote collaboration

Training & coaching

AI tools usage

Sprinklr

Event activation

Education

Bachelor’s degree in Communications, Marketing, PR, or related field

Tools

Sprinklr

AI tools (ChatGPT/Claude)

Job description

ConnectWise is seeking a Social Media Manager to lead, execute, and scale an organic B2B social strategy that builds brand authority and community among MSPs and IT professionals. This role emphasizes enterprise brand execution, AI-driven operations, and field marketing amplification, leveraging Sprinklr and advanced analytics.

The ideal candidate will translate complex IT concepts into compelling social content, manage executive thought leadership programs, and drive employee advocacy across