Social Media and Community Manager

Trilyon, Inc.; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

A technology firm is seeking a dynamic social media expert to enhance their marketing efforts targeting Mid-market and SMB customers. In this role, you will analyze social media strategies, create engaging content, and manage online communities. Ideal candidates should be proactive, with a strong understanding of social media analytics and excellent communication skills. This full-time position is based in the United States.

Qualifications

• Proven experience managing social media channels for a B2B or technology company targeting SMBs or Mid-market.
• Strong understanding of social media platforms, analytics, and content best practices.
• Excellent written and verbal communication skills.

Responsibilities

• Analyze competitor social media strategies to identify best practices.
• Assist with social media strategy and content creation.
• Drive awareness of value within the customer segments.
• Develop and manage social media content calendars.
• Monitor social media channels for engagement opportunities.
• Foster and moderate online communities.
• Collaborate with content teams for accurate social media content.
• Track and report on social media performance metrics.
• Stay up-to-date with social media trends.

Skills

Social media strategy

Content creation

Community management

Analytical skills

Program management

Collaboration

Data analysis

Storytelling

Job description

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Responsibilities:

• Analyzing competitor social media and community strategies to identify best practices, opportunities, and competitive differentiators within the Mid-market and SMB landscape.
• Assisting with social media strategy and content creation targeting Mid-market and SMB customers, ensuring alignment with overall marketing objectives and brand guidelines.
• Driving awareness of Cisco's value and differentiators within the Mid-market and SMB customer segments through compelling social narratives, campaigns, and community engagement.
• Developing and managing social media content calendars, ensuring a consistent and engaging presence across relevant platforms.
• Monitoring social media channels for trends, conversations, and engagement opportunities, and responding in a timely and appropriate manner.
• Fostering and moderating online communities, encouraging discussion and building relationships with customers, partners, and industry influencers.
• Collaborating with content teams, product marketing, and sales to ensure social media content is accurate, impactful, and supports lead generation efforts.
• Tracking and reporting on social media performance metrics, providing insights and recommendations for optimization.
• Staying up-to-date with the latest social media trends, tools, and best practices.

Who You'll Work With

You will work with the Global Mid-market and SMB Marketing Team, the Global Mid-market and SMB Sales Team, Global Partner Marketing, and teams focused on our key segments within Revenue Marketing, Field Marketing, Product Marketing, as well as Partners, and Distributors. You will also collaborate closely with Corporate Communications and Digital Marketing teams. You will report to the Global Mid-market and SMB Customer and Partner Marketing Leader.

Who You Are

We are seeking a dynamic and creative social media expert with strong experience in building social strategies, content creation, community management, communication, and analytical skills. You should have experience:

• Working in an organized and disciplined manner and comfortable with ambiguity.
• Demonstrating consistent excellence in program management and influencing teams to desired outcomes and goals.
• Ability to build, trial, document, and deliver new processes focused on facilitating ease of operations.
• Experienced working directly with others as a strong collaborator and partner.
• Proven experience managing social media channels and online communities for a B2B or technology company, preferably targeting SMBs or Mid-market.
• Strong understanding of social media platforms, analytics, and content best practices.
• Excellent written and verbal communication skills, with a keen eye for engaging storytelling.
• Ability to analyze data and translate insights into actionable social media strategies.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Information Technology

Industries

• IT Services and IT Consulting
• Computer and Network Security

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